James Franco wants to make you a suit. But sorry, ladies: the suit won't be measured and cut by the actor himself. Franco -- as if he needed one more gig to sparkle up his resume -- is starring as the spokesmodel for Gucci's new men's custom suit service.
Gucci first hired Franco to be the face of its eponymous men's cologne in 2008. Now the brand's re-booked the Renaissance man to be the face of Made to Wear, a new offering that produces bespoke suits for men in search of some fancier garb to wear to the office.
The ad campaign, called “All The World’s a Stage," was shot by Nathaniel Goldberg at the huge Roman film studio Cinecittà. Franco poses on vintage-looking railroad tracks, seducing the camera with his traditional brooding stare.
“James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made to Measure service,” Gucci creative director Frida Giannini said in a statement.
For a fee of £1,900, or about $3,000, tailors will take your man's measurements and construct the expertly-tailored suit of his dreams. Gucci's sartorial service will launch in 11 boutiques across the world and boasts 178 possible combinations of colors and fabrics -- navy cashmere or cream mohair, anyone? -- to choose from.
The suits will be ready for gentlemen customers in about 6 weeks, but lucky for us ladies, we can stare at these ads anytime we please.