In the video, Jordan uses Randall-like phrases to inject some sass into the otherwise stale process of grape growing. Admittedly it's not quite Honey Badger (or even the Stiffy Goat), but the video does have its moments. ("This is cover crop. It gives my soil nutrients and deprives me of water, which totally stresses me out." "Excuse me? Vineyard Manager? Can I get some sunblock over here? I don't want to turn into George Hamilton before harvest.")
And to those who bristle at the idea of using the Honey Badger to promote advertising: remember that even Randall himself isn't above a little commercialism.
Check out the Jordan Vineyard and Winery video below. Then, check out a few of our all-time favorite viral advertising videos.