10/21/2011 09:23 am ET | Updated Oct 11, 2012

Lancome Supports St. Jude Children's Research Hospital For Second Annual 'Genes Day'

Lancôme Génifique Youth Activating Concentrate. Photo: Bobby Doherty for AOL

For the second year in a row, Lancôme is teaming up with St. Jude Children's Research Hospital for a beautiful cause.

On today, October 21st (a national event the French luxury brand coined "Genes Day" in honor of scientific research), Lancôme will donate $7 from every purchase of Génifique Youth Activating Concentrate as part of their $300,000 pledge to the Memphis, Tennessee-based hospital known for providing incomparable treatment to pediatric cancer patients.

Génifique is a lightweight anti-aging serum that can be applied directly to the face after cleansing, day or night, to hydrate and improve your skin's overall tone and texture. The skin-perfecting product has become an integral part of my daily beauty routine, as I can smooth on just a few drops before my moisturizer and not appear super shiny or greasy. Lancôme ambassador Julia Roberts, "Mad Men” actress Christina Hendricks, British songstress Lily Allen, supermodel Veronica Webb and celebrity makeup artist Charlotte Tilbury also count it among their skincare must-haves.

Head over to your local Lancôme counter and to pick up Génifique Youth Activating Concentrate.

Want more look good and feel good beauty? Check out our roundup of 10 pretty in pink products that benefit breast cancer awareness.