IMPACT
10/25/2011 08:50 am ET | Updated Dec 25, 2011

Reaching Out To Minorities And People Around The World Pays Big Dividends For Nonprofits

One way to raise money is to figure out who your best donors are and look for other people like them. But some Philanthropy 400 charities have succeeded by taking the opposite approach: looking for brand-new supporters who are nothing like their traditional donors.

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