BLACK VOICES
10/27/2011 09:24 am ET | Updated Dec 27, 2011

Nine West Launches First Fragrance In 2012

Nine West is making a well-heeled leap into the beauty world with the launch of its first fragrance, Love Fury.

The famed footwear and accessories company describes the scent as "a seductive elixir of fresh fruits, lush florals, warm woods and addictive amber. It is contagious, intoxicating, mysterious and sexy." We'll take two.

And we absolutely love the bottle which is designed to look like the heel of a sexy pump that has been jammed into the top. So clever, so chic, so Nine West!

"After more than 30 years, Nine West is still the destination for fashion footwear and fragrance is simply the next level of brand ascendancy. There is a strong connection between the seductive statement that a woman makes with her shoes and fragrance, as both are seen as ultimate weapons of attraction. Love Fury successfully captures the passion and addiction of the Nine West consumer," says Fred Allard, Creative Director of Nine West.

And further tying back to the brand's footwear heritage, Nine West has created a special Love Fury pump to help celebrate the fragrance launch. The sexy black satin heel is the perfect complement to the sassy scent.

Retail prices for the Love Fury collection range from $18 for body lotion, $55 for the 3.5 ounce bottle of perfume and $89 for the pump.

The collection is set to launch on Valentine's Day 2012, making it the perfect V-Day gift. We'll take perfume and shoes over flowers and chocolate any day of the week! Start dropping hints now.

Love Fury will be available at select Nine West retail stores both in the US and internationally, Ninewest.com, select Macy’s retail stores and Macys.com.