LATINO VOICES
10/27/2011 03:44 pm ET Updated Dec 27, 2011

Telemundo Speaking Spanglish?

Telemundo has long trailed its rival Univision in their competition for Hispanic television viewers in the United States. But as the number of second- and third-generation Hispanic-Americans skyrockets, the perennial runner-up is embracing a new strategy -- English-language subtitles and Spanglish -- to attract deep-pocketed viewers and the advertisers who covet them.

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