Swedish Lingerie Chain Requires Saleswomen To Display Bra Size (POLL)

11/06/2011 02:10 pm ET | Updated Jan 06, 2012

Woud you mind revealing your bra size?

Several female employees at a lingerie company told their employer, "No way!" The employees are filing a lawsuit against the chain, called Change, for requiring them to display their bra sizes on their store name tags.

Putting their cup sizes on display, the women say, feels demeaning -- not to mention awkward when they see customers outside of the store who now know their chest size.

The policy, currently in place at the Swedish branch of the Scandinavian company, was introduced three years ago in order to help customers figure out what bra size might be best for them. Susann Haglund, CEO of Change, told Swedish newspaper The Local:

"I don't get why this would be seen as demeaning in any way. I am sure there are those that feel that way, but it is completely voluntary to wear a name tag with your cup size."

But a Change employee begged to differ, telling Sweden's Sveriges Radio AB, "When you start [working at Change], you receive a document which states that 'name tag with size is always worn,' so to me that doesn't reflect that it was voluntary."

After taking a closer look at the employee handbook, the women contacted the Commercial Employees' Union who agreed that the revealing name tags constitute discrimination under Swedish law. But negotiations between the union and Change have fallen apart, leading to a lawsuit, reports UPI.

While the outcome of the lawsuit is not yet decided, we're left to ponder: would we be OK displaying our cup sizes? Is this demeaning to women -- or a clever way to improve the bra-buying experience?

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