With the election still two years away, the first campaign ad for the 2013 mayoral race will air this Tuesday on NY1.
The minute and a half commercial is for virtual unknown Tom Allon, CEO of Manhattan Media, which publishes of City Hall News, The Capitol, among other publications.
The ad, which will only run for one day, begins with a polling site whose gates are locked. "It's election day and you're not voting," a deep voice narrates. "That's just how the Democratic and Republican bosses like it."
Fake newspaper headlines about local political scandals then flash across the screen and the narrator adds, "Without real choice, we’re forced to re-elect the same old career politicians."
Allon, who introduces himself as a former public school teacher and and a publisher of a family of community newspapers, proudly proclaims, "The last thing I am is a career politician."
Allon, a lifelong New Yorker, is the son of Holocaust survivors and lives on the Upper West Side with his wife and three children.
He told The New York Times why he decided to run the ad so early:
"As an outsider and somebody who has never run for elected office, I have to run an aggressive campaign. And I also think separating myself from the potential contenders as a noncareer politician and somebody who comes at this from a different perspective was important."
Other candidates for New York City mayor include City Council Speaker Christine Quinn, Manhattan Boro President Scott Stringer, public advocate Bill de Blasio, City Comptroller John C. Liu and former City Comptroller Bill Thompson.
Admitting he's a longshot for the Democratic nomination, Allon also recently told New York Magazine that he's also in talks with the Liberal Party about running under its banner. "Then even if I don't come out of the Democratic primary a winner, I'm a force to be reckoned with," he said, adding, "If there's somebody who comes out of a bloody Democratic primary, and there's a Republican, and there's me, who knows?"