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How To Make Money On Twitter (Ask Rod, Episode 35)

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With all the responsibilities a business owner has, who's get time for social media? As it turns out, Facebook and Twitter can be a cheap and easy way to connect with customers -- if you know what you're doing.

And when it comes to advertising, a prominent billboard may not do the trick. Why a direct call to action will give you the most bang for your marketing buck.

Executive Editor Rod Kurtz shares some advice on using social media to help drive new business.

Got a question about your business? We're here to help! Just send us an e-mail at askrod@huffingtonpost.com. Or tweet us at @HuffPostSmBiz.

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