What Busy Moms Sneak In... TV Time

11/11/2011 12:46 pm ET | Updated Jan 11, 2012

Who knew moms were staying up so late?

After months of research, the cable-TV network Nickelodeon has concluded that 9 p.m. to 1 a.m. are magical hours for moms, the time when they unwind after a long day of texting, chauffeuring, managing schedules and being emotionally supportive.

Now, spotlighting a shift in how women watch TV, Nick is betting it can tap that market with new prime-time programming created by, about and for moms.


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