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Catvertising: The Advertising Strategy That Is Going To Change Everything (VIDEO)

First Posted: 11/14/11 09:01 AM ET Updated: 11/14/11 09:01 AM ET

If there's one thing YouTube culture has made abundantly clear, it's that people love their cat videos, so John St. has taken the hint and opened up a new branch of their company: Catvertising.

It's an exciting new project focused entirely on delivering you the cats you love and crave while secretly also trying to sell you stuff -- sort of like wrapping your dog's vitamin in a slice of cheese so that he'll take it.

Sure, it might be a parody like their pink ponies case study back in January, but we wouldn't be too surprised if an agency like this really did exist. And oh, to visit those offices.

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Filed by Christine Friar  |