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11/14/2011 11:38 am ET

How Caviar Is Conquering China With Both Supply And Demand

The "Lipstick effect" is an economic theory that says women are more likely to buy expensive lipstick when facing an economic crisis. Lipstick is after all a relatively cheap luxury good. Then there's a very different barometer of the state of the economy: consumption of the "3C"s: champagne, cigars, and caviar.

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