Maine's marriage equality advocates are taking a new, more empathetic approach in promoting the idea of same-sex marriage ahead of the state's 2012 elections.
As The San Francisco Chronicle is reporting, the first of the two 30-second ads, which have been timed for a Thanksgiving release, features an elderly Catholic couple from rural Maine describing how they came to accept that their eldest daughter is a lesbian. The second clip shows a United Methodist Church minister, wearing his religious collar, and his wife as they talk about how they "really struggled" through the marriage equality issue.
Marriage equality advocates said the campaign, which mirrors tactics used by national gay rights organizations earlier this year to win New York's approval of a law legalizing same-sex marriage, is unique in that it emphasizes shared values between LGBT and heterosexual couples.
Though most New England states, including neighboring New Hampshire, allow gay couples to tie the knot, Maine voters overturned their legislature's decision to legalize same-sex marriage in 2009. Still, as the Chronicle notes, marriage equality advocates see the geographically small state as one they can potentially swing.
Watch the clips below: