Black Women BET, Other Networks' New Big Target

11/21/2011 01:25 pm ET
  • www.multichannel.com

During the Nov. 10 second-season premiere of We TV's breakout reality series hit Braxton Family Values, Evelyn Braxton was adamant that the television success that she and her five talented daughters experienced over the past year would not go to their heads and cause a rift between siblings. "[Success] can divide a family and I'm not having it," a forceful Braxton said.

Yet the success of shows like "Braxton Family Values," "Basketball Wives," "The Real Housewives of Atlanta," "Tyler Perry's House of Payne," "Love That Girl!" and "The Game" are helping cable networks and advertisers unite in their effort to reach one of the industry's emerging demographics: African-American women.

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