As we reported back in April, burlesque icon Dita Von Teese is launching her own lingerie line.
Now we have more details, retail info and even a photo! Target Australia will be the exclusive Australian retailer for Dita's collection, entitled Von Follies by Dita Von Teese. The line, which will include bras, underwear, garter belts and corsolettes (which we guess is like shapewear?), will be available in Target Australia stores starting in early February 2012.
Don't live in Australia? Yeah, neither do we. But fret not: following its Australian launch, the brand will be prepared for global distribution.
According to a statement, the style of the line will be classic Dita, i.e. super feminine with retro underpinnings:
Von Follies by Dita Von Teese was inspired by Dita's long-time love of lingerie and her own personal collection of vintage lingerie. The launch range combines sophistication and sensuality with distinct touches such as grosgrain and velvet ribbons, delicate eyelash lace, and control mesh to give the essence of the sultry 1950's glamour girl.
Selected bra styles will be available up to an E-cup and briefs up to size 20, which Dita says was important to her in designing the line:
"It was very important to me to offer lingerie in a large range of sizes. Size range was one of the first things I asked when I was approached to create this collection. It was important to me to accomplish the task of making these beautiful things in sizes that can make any woman feel sexy and glamorous, and I'm very proud that we have been able to do that, while keeping prices affordable," she concluded.
And Von Follies will be affordable, too; bras and briefs will range around $17.00, and lingerie pieces will cost about $79.00.
Check out a shot of Dita modeling the Von Follies line below. Whew! Is it hot in here?
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