11/25/2011 03:11 pm ET | Updated Nov 25, 2011

Small Business Saturday In New York: A Primer And A Guide

Mayor Bloomberg in collaboration with American Express started Small Business Saturday last year to spur sales for local shops that weren't retail monsters like Walmart or Target. And this year more stores are taking part in the incentive as New Yorkers emerge from their turkey coma to buy more stuff -- but not get crushed in the process.

Paper magazine recently teamed up with AmEx to produce an incredible guide for New Yorkers of all boroughs to have on hand for the second annual Saturday shopathon. (READ IT HERE). Some of their highlights, and ours, below:

The Future Perfect
The design store in Williamsburg that has everything you've ever wanted and prices you can't usually afford, says that "full-priced, in stock items excluding custom orders" are 10 percent off.
115 North 6th Street
Brooklyn, NY 11211-3001
(718) 599-6278

Brooklyn Wine Exchange
Home to really knowledgable and friendly wine people, the BWE is a place where you can bug experts about anything and they'll talk your ear off with their boozey brilliance (in a good way). They're holding a tasting from 2-6pm on Saturday of Christmas-style wines, mostly reds. Two wines from the tasting will be 5% off, and three wines will be 10% off.
38 Court St,
Brooklyn, NY

Housing Works
Ok, this one is actually a Black Friday sale, but they're a small business and charitable, too! So update your calendar for this one. 30% off everything in the store.
126 Crosby Street
Hours: Mon-Fri: 10 AM-9 PM, Sat-Sun: 10 AM-5 PM

Paisanos Meat Market
Family owned for generations, Paisanos is a time capsule full of incredible cuts and meats, expert butchers and an amazing selection of gourmet canned goods and pastas. You truly don't get more authentic than this.
Will there be specials on Saturday? "We got specials every day," they said.
162 Smith Street, Brooklyn
718 855-2641

McNally Jackson Books
Prince St's greatest bookstore (and sassiest Twitter account) is offering 20 percent off all merchandise. Grab a coffee in their cafe and get lost for hours searching their books, and 'SHOP SMALL'.
52 Prince St.
(212) 274 -1160

Dekalb Market
Check out the shipping container market offering 10% off select items from 5PM – 10PM. They're also partnering with the Food Bank of New York City, so for every can of food you bring you get one raffle ticket to win over $500 worth of gifts from their vendors.
138 Willoughby St
Brooklyn, NY 11201

Ear Inn
This small pub is actually the oldest bar in NYC and has great burgers, too. Buy one drink get another for free! Like magic!
326 Spring St.
(212) 431-9750

Bedford Cheese Shop
They say they're not having any specials, but they're a tiny and fabulously curated shop of cheeses, meats and imported goods, so give it a visit. You want to save the American economy, don't you?
229 Bedford Avenue
Brooklyn, NY 11211
Phone: 718.599.7588

Perhaps the greatest resto-gem in all of Brooklyn Heights. They serve truly delicious and cheap Middle Eastern fare, PLUS it's BYOB. I mean, seriously -- have you had their chicken? It is so good. They don't need deals, they're so affordable already. You ever feel stuffed and blissed out after a 40-dollar meal with four people? Didn't think so.
144 Atlantic Avenue
Brooklyn, NY 11201-6760
(718) 488-8886

Greenwich Letter Press
This small stationary joint with great original designs is launching their holiday themed cards, so get in early!
39 Christopher Street

Got a good tip on small shops to visit Saturday? Email us at, or let us know in the comments below.

For more great shops and deals, visit here.