A 36-year-old Target employee drove her car into a 20-foot-deep canal after working the night shift on Black Friday.
Florida police said the woman lost control of her vehicle due to exhaustion, reports Miami New Times.
The woman is unable to swim but managed to call police from her cellphone and explain the situation as she and the car began to sink, notes NBC Miami.
Palm Beach County sheriff's deputy Frank Mayo dove into the canal to save the unidentified woman, reports The Palm Beach Post.
"Our thoughts are with the team member and her family for a speedy recovery," Jessica Carlson, a Target spokeswoman told the Palm Beach Post.
The car accident comes after a slew of retailers, including Target, made the decision to open at 12 a.m. on November 25 to accommodate Black Friday shoppers. This required employees to arrive at 11 p.m. on Thanksgiving to prepare the store for an influx of shoppers.
Target said the decision to open earlier on Black Friday was popular with both employees and customers.
But at least one Target employee wasn't enthusiastic. Anthony Hardwick started up a petition on Change.org asking for reasonable working hours over Thanksgiving, reports The New York Times.
Though Target never changed its opening hours, the petition went viral and received over 100,000 comments from across the country.