Tis the season for holiday cheer and giving back to the community as television and radio host Egypt Sherrod launches her second annual "Egypt's Give Back Tour" this week from Nov. 28 to Dec. 3.
In conjunction with Sherrod's non-profit origination, Egypt's Cares Family Foundation, the six-day coat, toy and fundraising drive will be anchored by a daily five-hour radio live broadcasts [on New York City's 107.5 WBLS-FM and WBLS.com] from locations in Brooklyn, the Bronx, Harlem, Queens and Newark and Plainfield, N.J.
Prior to successfully raising over 8,000 coats and numerous toys during last year's event, Sherrod envisioned using the reach and power that she had to help those in need by broadcasting over New York City's airwaves.
"With the power of the microphone I talk to 2 million people a day on the radio and I reach countless people through my social media platforms and through television," Sherrod recently explained to the Huffington Post. "I said to myself, 'what is it that I can do personally to help people who just cannot put a coat on their child's back or cannot put a toy under the tree for this Christmas?' So I sat down and prayed on it and said, 'what if I go from borough to borough and just take my show on the road and call it the Give Back Tour.' And it's not just me giving back, it's the entire tri-state giving back."
From there alongside her radio program director, Skip Dillard, Sherrod reached out to various venues in the tri-state area, including the Paradise Theater in the Bronx, to help serve as the event’s hosting location. Last year's limited five-day event drew out the likes of Real Housewives of Atlanta star and Warner Bros. Recording artist Kandi Burruss, actress Malinda Williams, R&B singer Ginuwine, Bronx Borough President-Ruben Diaz, Jr. and Newark Mayor Cory Booker.
Though the annual benevolent event currently serves the New York, New Jersey and Connecticut tri-state area, Sherrod explained that she is in the process of utilizing all of her media platforms to expand the program, with hopes of teaming up with other radio personalities to make the goodwill tour a national event.
"It would be great if I can team up with radio personality all across the nation and in that same week we all create a partnership that wherever we are, we touch as many lives as possible and we can all do the give back tour, so that it can become a nationwide movement and everybody knows during that six- or seven-day time span together, we are doing the drive to put coats on the backs of as many United States citizens as possible," she said. "That would be an amazing feat."
The on-air personality and expecting mother also said that she feels a heightened sense of responsibility "to not only her child but also to society" as a parent. And upon the January birth of her first child Sherrod plans to share some of the same principles of giving back that were given to her as a child.
"I'll probably share with her the same thing that my mom used to share with my sister and I that, 'the more you give to the world, the more you'll get back. But you shouldn't give just to get,'" she said. "The universe rewards you for doing good deeds. So my mom used to make us, every year before Christmas, go in our toy boxes and we had to pick out 15 things that we were willing to give away. She would say, 'what are the 15 things that you most love? You have to take three of the things that you most love and you can take 12 other things from your toy box and those will be given away.' Because when you give away the things that you're attached to and most love, that’s more of a sacrifice."
"But then it was also more of a reward when we would go to the children's hospital, or the Salvation Army and actually give them to children there and see what a difference it made," she said. "And so the years after that, my sister and I looked forward to it, because we knew that we were putting smiles on people's faces and it wasn't as hard to part with things that we loved. So, I'm going to pass that down to my child."
For more info on this year's annual "Egypt's Give Back Tour" click here.