Top 9 Places To Watch Videos Online: ComScore

Web users can't pull themselves away from the tube. YouTube, that is.

According to comScore's October Video Metrix, which looks at online video viewing trends, Americans watched a total of 42.6 billion videos (a new record!), up almost 3 million since September. comScore also found that during October, 184 million people (86.2 percent of the total number of viewers) watched an average of 21.1 hours of online videos.

comScore defines videos as "any streamed segment of audiovisual content, (both progressive downloads and live streams)," but pointed out that segmented content, such as a TV episode that's broken up by ads, is counted per segment instead of per episode. This means that a single show could be counted as four videos, which may make the total number of videos viewed somewhat inflated.

That said, there was one clear winner in the online video wars. The leading site (see slideshow to find out which) racked up over 160 million unique views during October. The runner-up trails this site by 100 million views.

Regardless of where you're watching, online video viewership is growing fast. A separate comScore study from early 2011 showed that the number of videos viewed increased by a stunning 75 percent between December 2008 and December 2010.

While they may be watching a large number of videos, people don't seem to be particularly engaged with them. The duration of the average online content was five and a half minutes, according to comScore's October report; but according to BizReport, 60 percent of viewers will click away from a video after two minutes, and 20 percent will stop watching after just 10 seconds.

See the most popular places on the web to watch online videos in our slideshow (below).

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Comments

[Richard Bolein]

01:37 PM on 05/19/2012

Nice list. You could probably expand it by adding www.onlinetvcast.com
It's a brand new web 2.0 movies and TV shows agreggator. It's free and handy.
Say no to annoying ads and surveys!

[albinoG]

04:54 PM on 12/01/2011

The list is total nonesense. I could name five sites that would destroy any number that google or Hulu could put up against it. And those five sites aren't even the porn sites.

[TYRANNASAURUS]

10:39 AM on 12/01/2011

The 9 Most Popular Sites For Watching Videos..........

Break it down farther and there would be 9 to 99 porn sites.

[orbs]

09:35 AM on 12/01/2011

Wow...I've seen numbers manipulated before...this list though is an utter sham for excluding the real king of interweb visitors for streaming video.

[Musonius]

02:02 AM on 12/01/2011

Pr0n and Rodney Dangerfield; no respect.

[pdxist]

12:50 AM on 12/01/2011

This list has been cleaned up, because according to Alexa, a bunch of pour no video sites are ahead of many of these.

[pcs5141]

01:16 AM on 12/01/2011

I'd say xhampster was one at the top.

[NerdyStudent]

04:15 PM on 12/01/2011

Redtube more likely.

[caryberry]

08:16 PM on 11/30/2011

This list is ridiculous. First the math methodology is simplistically flawed and it doesn't take into account video by 'torrent'.

What BS.

[abhiraj pande]

06:57 PM on 11/30/2011

I ve created youtube instant. Take a look at it. www.youitup.com

[Jim8]

12:57 AM on 12/01/2011

what is youtube instant?

[abhiraj pande]

01:07 AM on 12/01/2011

Its like google instant. Instant searching, quick playlisting and you can search while you play. Take a look. www.youitup.com

[AngusC]

06:15 PM on 11/30/2011

Forget these, I found an amazing one a few days ago that show all the latest movies and tv shows completely free, but I dare not mention it because I don't want it shut down.

[Ruyur]

06:52 PM on 11/30/2011

No worries, they found a country that wont go after them for link aggregating.

What I wonder is when will Hollywood realize that if we don't mind the cyrillic subtitles we can see their new releases weeks early for free.

[ChiProgressive]

09:38 PM on 12/02/2011

so what's the service?

[deathwish]

05:44 PM on 11/30/2011

So, did the study intentionally ignore adult video?

[luvhairymen2]

10:57 PM on 11/30/2011

Yup!