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'CBS This Morning': CBS Morning Show Gets New Name

Charlie Rose Gayle King

First Posted: 12/01/11 11:56 AM ET Updated: 12/01/11 12:24 PM ET

"The Early Show" is out. "CBS This Morning" is in.

The network revealed the name for its new morning show on Thursday. The name change is one of the most significant moves CBS has made to rebrand its morning news program. However, it's also a blast from the past: "CBS This Morning" was the name of the network's morning show from 1987 to 1999.

"The Early Show," which has been the name of CBS' morning show since 1999 has consistently remained a distant third in the morning show ratings war. It trails NBC's "Today," and ABC's "Good Morning America."

CBS has now undergone its second revamp of its morning show in as many years.

Along with the a name change, the network officially announced last month that Charlie Rose and Gayle King would join its morning show lineup. Rose will co-host the 7:00 a.m. hour with Erica Hill. King will co-host the 8:00 a.m. hour with Jeff Glor.

CBS' morning show has recently employed a hard news slant. As such, the network announced that viewers will not see King sitting on a curvy couch. Nor will viewers witness Rose making fajitas with a celebrity chef. A weatherman will not stand outside with cheering fans reporting the national weather.

CBS has also built its new morning show a brand new studio, which will reportedly include an exposed brick wall, and newsroom.

A (mostly) complete timeline of CBS' morning shows, 1963-present:

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  • 1963: 'CBS Morning News'

    Mike Wallace was the first to try his hand at morning news, after an eight-year CBS drought in the genre. It didn't last. (Note: above image is from Wallace's interview program, so it is rather more austere.)

  • 1964-1970: Joseph Benti Era

    Benti took over from Wallace and lasted for six years. He was replaced by John Hart, who later went on to the "Today" show.

  • 1973-1974: The Sally Quinn Era

    We'll let our <a href="http://www.huffingtonpost.com/2011/09/02/a-look-back-at-the-cbs-mo_n_947274.html" target="_hplink">previous coverage</a> of this unforgettable moment in TV history speak for itself.

  • 1979-1980: Bob Schieffer

    The show was renamed 'Morning,' and Schieffer took the helm. He has since called the experience one of the worst of his professional life.

  • 1980-1982: Charles Kuralt

    Kuralt hosted the weekday show as well as 'CBS Sunday Morning,' before deciding to stick just to the weekends.

  • 1985-1986: Maria Shriver

    Shriver hosted along with Forrest Sawyer, up until the show was canceled.

  • 1987: 'The Morning Program'

    A new show was brought in, with actress Mariette Hartley and anchor Rolland Smith. It lasted less than a year.

  • 1987-1999: 'This Morning'

    Harry Smith was a mainstay on this show. It also featured future CNN anchor Paula Zahn for a time. (Both left in 1996.)

  • 1999-2002: Bryant Gumbel Moves In

    'The Early Show' debuted with a splash, as Gumbel returned to his morning perch. He lasted three years.

  • 2002-2010: Harry Smith/Chen/Rodriguez/Price/Storm/Syler/Mitchell Era

  • 2010-2011: Erica Hill/Chris Wragge Era

    In 2010, the entire anchor team was let go, replaced by weekend anchors Hill and Wragge.

  • 2012: CBS This Morning

    Charlie Rose, Gayle King, and Erica Hill will co-host CBS' new morning show.

  • A series of retro intros to the various morning shows CBS has put on the air.

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Filed by Rebecca Shapiro  |