Herman Cain's campaign is making the most of the recent controversy surrounding his presidential run, purchasing ad space on Google in Iowa under the search term "Ginger White," Politico reports.
White is the woman who most recently accused Cain of inappropriate behavior, alleging that the two engaged in a 13-year-long extramarital affair. White came forward on Monday to share information about her experience with Cain, something she referred to as "a very inappropriate situation, relationship."
Cain's campaign purchased the space just after the candidate claimed he was "reassessing" his 2012 run. In an interview with Fox News Wednesday night, Cain said he would make an official decision on whether he would continue to pursue the Republican nomination "a week from now."
This is not the first time Cain has taken advantage of the ad space available with search terms related to controversy. When Sharon Bialek went public with allegations that Cain had inappropriately touched her, Cain's campaign purchased ad space under the search terms "Herman Cain scandal," "Herman Cain harassment" and "Cain Sharon Bialek."
Newt Gingrich's campaign also made a Google ad buy today, purchasing space under the search term "Herman Cain." Ads that say "Support the Candidate that can win" will show up on the site every time a resident of Iowa or New Hampshire searches for news on Cain.