Estee Lauder Launches European-Specific Skincare Products
American women have their favorite beauty hang-ups: our boobs are too small, our skin too pale, our hips too wide, our faces too wrinkly.
So although not every woman in the US has the same beauty insecurities (one woman's inadequate chest is another woman's, er, treasure chest), beauty companies have figured out what the average American woman wants -- and it's not what a European woman wants.
Estee Lauder is debuting a new product called Revitalizing Supreme Global Anti-Aging Creme, the brand's first antiaging skin care product geared specifically towards European women.
Women's Wear Daily reports that the new face creme was created based on research conducted with women in Europe, catering to distinct European desires. So what makes a French or Spanish woman's skincare regimen different than an American's?
According to WWD, Estee Lauder found European women to be "active and pragmatic":
"She considers aging as a natural process and doesn't identify a specific problem linked to her skin," said Raffaella Cornaggia, [Estee Lauder's regional marketing director]. "She is not obsessed by beauty or by wrinkles. However, when she begins to notice certain changes in her skin, she wishes to delay them. She favors simplicity in her skin care, as well. In short, she seeks a complete solution."
As opposed to American women, who obsess over every small detail. Laugh lines, crow's feet, frown lines, dark circles... there's not a blemish or wrinkle we have not named.
But while we may be more obsessive and paranoid than Europeans, at least we're more confident than the British: this summer, a survey revealed that generally, American women love their own bodies more than Brits do theirs.
35 percent of American women "loved their boobs," while only 20 percent of U.K. respondents felt the same way. Similarly, 30 percent of U.S. women said they loved their butts, whereas a mere 20 percent of British women were fans of their own bums.
And yet: despite loving their breasts more than British women, American ladies were still more likely to want plastic surgery, with 10 percent saying they "need a boob job" versus 5 percent of U.K. women.
While you ponder this dismaying state of American body image, read more about Estee Lauder's new European-specific product line at WWD.com.