TECH
12/06/2011 05:16 pm ET

China's Social Media: How Web Users Socialize Without Facebook, Twitter (INFOGRAPHIC)

China's complex web censorship project, referred to as the "Great Firewall of China," prevents many ordinary Chinese 'net-users from accessing Facebook, Twitter, YouTube, FourSquare or Google+, but that doesn't mean they aren't social networking.

Some choose to circumvent the government's web restrictions and access foreign websites, but many turn to homegrown, government-approved networks like Youku, Renren and Sina Weibo, which are modeled after popular American sites like Facebook and Twitter.

Despite rigorous censorship efforts on the part of the Chinese government (an estimated 1 million articles were censored in China everyday last year), China is a leader in terms of Internet adoption and use. According to a recent report in Reuters, China is home to the world's largest population of Internet users, about 485 million.

Jane Hendrick, a senior manager of audience development at the Gerson Lehrman Group, recently posted an inforgraphic on GLG's G+ community website examining China's unique social media culture. According to the infographic, half of China's nearly 500 million internet users maintain more than one social media profile. These web users tend to spend more time online than their counterparts in other countries; Chinese social media users also embrace social apps more enthusiastically than users in other countries, according to the G+ infographic.

Take a look at the full graphic (below) to see what makes China's internet culture tick (and click!). Visit G+ to view the original infographic.

LOOK:
INFOGRAPHIC: A Social Media Revolution - China's Answer to Social Networking

CONVERSATIONS