WEDDINGS
12/06/2011 05:49 pm ET

Modern Jewelers Bring New Twist To Bridal Designs Of Old

NEW YORK -- Legend has it that Archduke Maximilian of Austria proposed to Mary of Burgundy in 1477 with the world's first diamond engagement ring. Nearly 500 years later, De Beers' standard-bearing "A diamond is forever" campaign, conceived in 1947, turned the archduke's romantic gesture into a cultural imperative. Ever since, the jewelry industry has made a killing from it.

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