In 1993, San Francisco music obsessive Kevin Arnold scheduled a concert at the now defunct Kennel Club on Divisadero Street. The show, which he dubbed "Noise Pop," featured four bands and was headlined by a group called Bitchcraft.
While Bitchcraft is (probably) no more, that unassuming little concert has since blossomed into a massive, multi-venue sonic celebration that completely takes over the San Francisco music scene for one glorious week every spring.
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This year, the festival is celebrating its 20th anniversary and, in a nod to its history, is offering an impressive lineup packed with old-school indie rock royalty. The biggest names playing this year's festival are three bands ready to rock you like its 1998--don't worry, that's meant in the best way possible--Built to Spill, Archers of Loaf and Imperial Teen.
Archers of Loaf and Imperial Teen have both played the festival before, in 1997 and 1999 respectively.
It's not exclusively a nostalgia trip for the late-20s set; there will also be performances by Surfer Blood, Cursive, Craig Finn (lead singer of the Hold Steady), oOoOO and Die Antwood. The organizers promise to announce more bands in the coming weeks.
Check out the schedule here.
Over the years, the festival has featured performances by some of the biggest names in indie music including The White Stripes, The Flaming Lips, The Shins, Bright Eyes, Modest Mouse, Sleater-Kinney and Yo La Tengo.
Tickets go on sale Monday.
Check out this slideshow of music from some of the announced bands: