New Samsung Galaxy S II Ad Makes Fun Of Apple iPhone Fanboys Waiting In Line (Again)

Samsung continues its snarky assault on those who wait (in line for the new iPhone 4S) in its latest ad, released Friday morning.

By now, the setup for these commercials should be familiar: Apple fanboys and fangirls wait in line and discuss how excited they are for the upcoming iPhone, only to be upstaged by a passerby and his or her higher-quality Samsung Galaxy S II (that the owner did not have to brave the cold for). Previous ads have highlighted the Galaxy S II's screen size and 4G LTE capability; this one points out the apparent misconception that it is difficult to download and upload music and movies to an Android phone.

WATCH:

The advertisement, which repeats the tagline of previous Galaxy S II commercials by closing with the claim that "The Next Big Thing Is Already Here," also makes passing reference to Google Music, the recently announced service that stores 20GB of music for free and is available to stream either via Android app or in the mobile browser. Like iTunes, Google Music also features a music download store with most songs going for 99 cents, and by the tone of this ad, Google and its handset manufacturers view the new music service as an equalizer for Apple's iTunes.

That's a Google-Apple throwdown, however; the Samsung-Apple rivalry, meanwhile, has spilled over from electronics stores and onto many other platforms. Aside from these direct attacks in the media, it was recently reported that Samsung's smartphone sales surpassed those of Apple last year, making the Korean company the largest handset manufacturer in the world for Q3 2011. Apple and Samsung have most notably been locking horns in courtrooms all over the world, with lawsuits and countersuits in Australia, France, the United States, the United Kingdom, South Korea, Japan and elsewhere.

For now, though, the battle has resumed on the boob tube (and will continue when Samsung releases its Galaxy Nexus, the first smartphone with the newest version of Android, dubbed Ice Cream Sandwich). Check out the latest Samsung ad here, and see the first commercials in the series here, here and here.

Comments

[llibsetag]

07:55 PM on 12/11/2011

Apple's ad are beautiful award winning advertisements that focus on Apple, Apple's customers, their customer's needs & user experience with their lives & how these Apple devices can open their world to new opportunities & adventures.

Samsung's advertisements are mean spirited, negative, using their competition, Apple, from a jealous second rate competitor's point of view, Samsung, because Samsung is jus making inferior me too copycat products that they did not invent the Intellectual Property for or spend millions in R&D money, or taking the initiative to carve out a new tablet marketplace like Apple did before they were even in the marketplace.

Reverse engineering & blatant copying of hardware, OS & GUI with no original patents filed before Apple's patents & products hit the marketplace, is not competition, it is stealing & fraud.

Second rate ads from a second rate company, Samsung.

[Infinitytomorrow]

01:06 AM on 12/12/2011

I guess you forgot about the Mac vs. PC ads that were "negative" and "used the competition". Its ok though, you guys just think everything's one sided any way

[NerdyStudent]

10:33 PM on 12/12/2011

Says the person who obviously is reading too much into a message that boils down to:

"Buy our stuff"

Really, you're spending too much time thinking about a marketing campaign.

[NerdyStudent]

12:05 PM on 12/11/2011

They both use Congolese coltan.

[EvilEuropean]

08:32 AM on 12/11/2011

Hmmm, alienating potential customers...nice work Samsung.

[NerdyStudent]

11:56 AM on 12/11/2011

Right, fanboys of Apple are really going to buy Samsung products...maybe only indirectly, you know buying Apple products with Samsung chipsets inside, but aside from that, I don't think you got the joke.

[Charlotte Bonnie]

08:23 AM on 12/11/2011

Anybody who bothers to wait on a line to get any phone should get a life instead.

[ykk9]

11:40 PM on 12/10/2011

This is truly a battle so epic it could only be fought out on the net. Fanboy warriors manning the ramparts to defend the honor of Steve Jobs. Droid users storming the gates of the walled garden. I'm pretty sure this war will rage until each and every one of us is dead.

[King7David]

07:06 PM on 12/10/2011

Talking to people who both own the iPhone and the Samsung Captivate, I learned that it's easier to update the phones software /Firmware on a iPhone because it's done by Apple.

With Samsung products it's up to the individual cell phone company's to provide the needed updates, and it's not done so easily.

Anyone chime in if my info is incorrect.

[NerdyStudent]

11:58 AM on 12/11/2011

It takes about 2 minutes to manually update your system.

About the same amount of time to do your monthly Windows updates...

Still two minutes of getting to know your phone and feeling in control over your destiny over having it done for you?

[King7David]

01:39 PM on 12/11/2011

So, I take it you presently have a Android powered smart phone?

[camnhuff]

03:57 PM on 12/10/2011

The funny thing is Samsung would give anything to have people wait in line for any of their products. They would love for the reverse to be true for them. Imagine Samsung fans. Samsung makes Apple even more exclusive with these ads.

[NerdyStudent]

11:58 AM on 12/11/2011

I bet they don't.

Given they profit off Apple products.

[camnhuff]

04:34 PM on 12/11/2011

Any business that wants to profit would want customers lining up for their products, unless they are idiots.

[Tony McDay]

12:28 PM on 12/10/2011

LOL Samsung spots are brilliant.

[llibsetag]

07:59 PM on 12/11/2011

Too bad their products are lame inferior wannabe bad copies that they do not have patents for before the iPad or iPhone's patents existed or were in the marketplace before Apple iPhones & iPads dominated the marketplace.

Loser products from loser company looking to make a quick buck with cheap products & cheap shots Samsung. EPIC FAIL

[Mise]

02:08 AM on 12/12/2011

So Samsung produces "loser products?" Then why is Apple be so aggressive in trying to get them banned from the market ("patent" law suits) if not because Apple's recycled technology cannot compete in the market with the likes of Samsung. Apple's motto: "Can't compete, so eliminate!"

[MIKEinNYC]

12:05 PM on 12/10/2011

I don't care how convenient and cool you think it is right now, unless you are ready to totally throw your privacy and civil rights out the window don't use any of those pernicious "cloud" thingees. You don't need it. Keep your content local, (on your device).

Do you really want some gatekeeper knowing what you're using, what you're watching; where you are; where you are going; what you're listening to; what you are shopping for; what software you're running; and who you're talking to when you are on your computer, cell phone or tablet?

Once that informatio­­­­­­­­n is in some corporatio­­­­­­­­n's cloud repository it will be totally and instantly discoverab­­­­­­­­le and shareable.

Companies like CoreLogic will get their hands on it. They will pay Apple, Google, Amazon and the others who, for a buck, are more than willing to sell the personal information that you entrusted to them. They will piece your personal information together and come up with a very good profile of you.

And wait until Law Enforcemen­­­­­­­­t gets its hands on it. You'll be an open book. You can kiss your privacy and your civil liberties "goodbye" and you will have no one to blame but yourself, Plaxico.

I'm warnin' you! Get off the Cloud. Keep your content local!

[King7David]

06:55 PM on 12/10/2011

Hey Mike, informative post...Are all of the iPhones storing info in the clouds, are only the 4S models?

Thanks in advance.

[MIKEinNYC]

09:37 PM on 12/10/2011

I don't know but I'm sure that there is an app for that. In any event, it's not just the phones that, more and more, are relying on "clouds" to store your info and purchases and software. It's all of the devices, the tablets, the desktops, the laptops. The iPods.

Best to keep your content local, namely on your own device.

Keep in mind also that the clouds are better for the purveyors of content and services sellers in that it cuts down tremendously on content pirating, which is most certainly the main reason why they are pushing cloud services. It's better for them, not for you.

[MIKEinNYC]

02:18 PM on 12/11/2011

Both types of phones, plus the Windows phones, pretty much do the same things. Update the phone by going to >menu then >settings then >system updates. Good luck.

[mados123]

03:12 AM on 12/11/2011

I totally agree with you regarding content 'in the cloud' but the reality is then you have to be willing to give up functionality and convenience which is the antithesis of what a smartphone is to provide. You really need exceptional discipline and extra time to counter the essence of how it is typical used. Of course, if you don't mind the time dedicated, it's not a problem. That is interesting regarding the attempted curbing of piracy through cloud services - I never thought of that.

[MIKEinNYC]

12:14 PM on 12/11/2011

In the minds of the providers anti-piracy is the main reason why they encourage the use of the cloud and developed it. If your stuff, (music, data, programs, other content, etc.) are in their cloud you cannot share it.

[Demetrios423]

11:26 AM on 12/10/2011

The whole "stream music from the cloud" is code for storing music directly on the phone is a chore. Streaming your music is not that big of a selling point while the carriers have data caps.

[RichPort]

09:53 AM on 12/10/2011

Sorry, but I just don't get the Jobsian cult... iPhones are cute and all, but I much prefer an Android as it's far more customizable, far more choices are available for varying budgets and uses, and you're not stuck on the plantation if you want different apps.

[camnhuff]

04:05 PM on 12/10/2011

I think it's peoples' obsession with the people who buy Apple products and those who hated Jobs that make Apple products all the more popular. When people criticize those that own Apple products, analyze why they are willing to spend more, and try to define the Apple consumer, it creates an air of exclusivity. I mean, no one cares who buys Samsung products or why they are willing to buy them. People seem to care about Apple owners. They even take the time to hate them and create names for them. It as if there is a secret club of Apple owners, and those not in the club obsess over why people want to be in the club.

[NerdyStudent]

12:00 PM on 12/11/2011

I don't care what you spend your money on, Apple computer or Dell computers--I repair them all...they're all useful tools, it's the morons who use them that get them infected with malware, not the machines themselves.

As soon as you turn that computer on and go to a porn site, it's your damn fault.

This applies to mobile devices as well.

[tnflyboy]

04:39 PM on 12/10/2011

To each their own. I would ask if you've actually had an iPhone to compare to your Android phones?
Most apps are made for both now, and as for options on budgets, you can get an iPhone 3GS for free now, an iPhone 4 for $99, and the 3 sizes of iPhone 4S for $199/299/399. All price ranges are covered there. Part of what Jobs did when he returned to Apple was eliminate the sea of products that they had and focus their efforts on a relatively small number of great products.
If you like Android products over Apple's, that's fine. Lot's of people do and neither groups are hurting for consumers.

[One Last Time]

08:49 AM on 12/10/2011

They have to keep making attack ads, since they aren't winning at the checkout line.

http://www.forbes.com/sites/mobiledia/2011/12/07/iphone-4s-tops-sales-charts-samsung-surges-too/

[JohnTheMac]

06:33 AM on 12/11/2011

Android fans hate that there's only one model of iPhone (plus the two recent versions)
So as many phones as Samsung sells, their costs are through the roof compared to iPhone.
All those models, all those screen sizes, all those OSs, some probably have keyboards, I'm sure, different battery sizes, etc.
And they wonder why Apple's profits are so big.

[NerdyStudent]

12:01 PM on 12/11/2011

If you say so.

[mknepprath]

12:23 AM on 12/10/2011

You get what you pay for.

[Morgantheaxe]

12:12 AM on 12/10/2011

I hope the new Samsung is head and shoulders better than my iphone 4. That means there will be a new iphone 5 coming out that will be just that much better :) (I skipped the 4S).

[JohnTheMac]

06:36 AM on 12/11/2011

LOL! I skipped the 4, and went from the 3GS to the 4s.
The way you hear it on these comment sections, we're supposed to be in some imaginary line at each revision release. Oh well, let them imagine.

[NerdyStudent]

12:01 PM on 12/11/2011

Think different, like everyone else.

[ilovecandy]

10:46 PM on 12/09/2011

Personally, I make fun of anyone who waits in line for days, overnight, etc. For example the people who waited days for twilight, or the black friday crowed.

[LightShadow62]

04:36 AM on 12/10/2011

I like to make fun of the people who come out of a store waving their purchase like it is some kind of accomplishment.
This also extends to the people who always have their gadgets out so they can be seen. The "look at me" syndrome.