Ladies who play in the Lingerie Football League are no strangers to competing in scantily clad outfits when on the field.
Covered by a helmet, football and a couple of shoulder pads, four players bare it all with the field as their backdrop.
*Scroll down for photos (WARNING: SOME IMAGES CONTAIN EXPLICIT CONTENT)*
In a behind the scenes video released in conjunction with the new ad, the players urge people to refrain from buying fur.
"When you wear that fur jacket you don't ever really think about, 'What happened to this animal for me to be putting this on?'" said one Toronto Triumph player in the video.
The athletes didn't just pose for the ad, they also took part in a PETA demonstration at Toronto's Eaton Center earlier this week. They appeared in their uniforms with signs that read, "Tackle Cruelty: Bench Fur," to encourage people to leave fur off their holiday shopping lists.
"Wearing fur is a personal foul," PETA Campaigner Emily Lavender said in a press statement. "With so many stylish, warm, and durable fabrics available today, there's no excuse for wearing anyone's skin."
PETA writes on its website:
When people learn that millions of innocent animals are beaten, boiled, hanged, and electrocuted for their fur every year; that each fur coat, each piece of fur lining or fur trim, and each fur cat toy represents the intense suffering of dozens of animals; and that furriers intentionally mislabel the fur of cats and dogs as fur from other species or as faux fur -- then every decent human being will want to go fur-free.
PETA doesn't stop with simply criticizing the fur industry and its customers; they also propose some solutions. On their website, PETA's cruelty-free clothing guide offers tips on how to look trendy without hurting any animals.
Check out images of the demonstration and PETA anti-fur ad. Scroll down for video:
Watch video from the PETA ad campaign: