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12/12/2011 07:10 am ET

On Friday evening, in a gutted building at 1351 H Street NE, Washington witnessed the beginning of a real estate revolution.

Or at least, that's what the Miller brothers are telling people.

"Real estate is broken," declared Ben Miller, standing in front of a projector screen, just missing the black turtleneck and wire-framed glasses that would have completed the Jobs-ian aesthetic. "Nobody is asking you what you want. It doesn't make any sense."

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