WASHINGTON -- Anti-tax crusader Grover Norquist likes to play down how much power he personally wields over Republican members of Congress via his "no new-taxes" pledge.
But that's not the message he conveyed to guests at his annual holiday party last week in Washington.
Upon arriving at the downtown offices of Norquist's non-profit Americans For Tax Reform, partygoers were treated to a blown-up cartoon showing Norquist dressed as Santa Claus, according to a story in Roll Call.
"He's making a list, checking it twice, gonna find out who's naughty or nice!" said the first of two passerby in the cartoon. "That's Grover Norquist!?" exclaimed the second. Click here to see the cartoon.
Even tongue-in-cheek, the implication is clear: Republicans who aren't on board with Norquist can expect to face consequences.
It's hardly a secret on Capitol Hill that Norquist revels in the outsized influence he wields over Republican lawmakers, all but a handful of whom have signed his pledge against any form of tax increase on any sector of the economy.
Nevertheless, last month he told Politico, that "the pledge is powerful; the tax issue is powerful. I'm not powerful; that's silly."
Of course, that was only moments before Norquist bragged about twisting Sen. Jon Kyl's (R-Ariz.) arm to force Kyl to narrow the language he used during budget negotiations to eliminate even the suggestion that tax rates could increase.
"Boom!" Norquist said of the victory.
WATCH: Grover Norquist on the success of the conservative movement.