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BVO Chemical, In Mountain Dew And Some Citrus Sodas, Has Cloudy Health History

  First Posted: 12/13/2011 1:00 pm EST Updated: 12/14/2011 12:45 pm EST

By Brett Israel and Environmental Health News
(Click here for the original article)

MARIETTA, Ga. -- It's Monday night at the Battle & Brew, a gamer hangout in this Atlanta suburb. The crowd is slumping in chairs, ears entombed in headphones, eyes locked on flat-screen monitors and minds lost in tonight's game of choice: "The Elder Scrolls V: Skyrim."

To help stay alert all night, each man has an open can of "gamer fuel" inches from his keyboard. "I've seen some of these dudes plow through six sodas in six hours," said Brian Smawley, a regular at the gamer bar.

Gamers say they chug their fuel for the sugar and caffeine, but drinkers of Mountain Dew and some other citrus-flavored drinks are also getting a dose of a synthetic chemical called brominated vegetable oil, or BVO.

Patented by chemical companies as a flame retardant, and banned in food throughout Europe and Japan, BVO has been added to sodas for decades in North America. Now some scientists have a renewed interest in this little-known ingredient, found in 10 percent of sodas in the United States.

After a few extreme soda binges -- not too far from what many gamers regularly consume -- a few patients have needed medical attention for skin lesions, memory loss and nerve disorders, all symptoms of overexposure to bromine. Other studies suggest that BVO could be building up in human tissues, just like other brominated compounds such as flame retardants. In mouse studies, big doses caused reproductive and behavioral problems.

Reports from an industry group helped the U.S. Food and Drug Administration establish in 1977 what it considers a safe limit for BVO in sodas. But some scientists say that limit is based on data that is thin and several decades old, and they insist that the chemical deserves a fresh look.

"Aside from these reports, the scientific data is scarce,"said Walter Vetter, a food chemist at Germany's University of Hohenheim and author of a recent, but unpublished, study on BVO in European soda imports.

The next time you grab a Mountain Dew, Squirt, Fanta Orange, Sunkist Pineapple, Gatorade Thirst Quencher Orange, Powerade Strawberry Lemonade or Fresca Original Citrus, take a look at the drink's ingredients. In Mountain Dew, brominated vegetable oil is listed next-to-last, between disodium EDTA and Yellow 5. These are just a sampling of drinks with BVO listed in their ingredients, which is required by the FDA. The most popular sodas -- Coca-Cola and Pepsi -- do not contain BVO.

You don't have to be a gamer to drink these fruit-flavored sodas. In the United States, 85 percent of kids drink a beverage containing sugar or artificial sweetener at least once per week, according to a study published last month. Sodas are the largest source of calories for teenagers between the ages of 14 to 18, according to a National Cancer Institute study. For adults, soda, energy and sports drinks are the fourth largest source of calories, a federal study found.

Hold a bottle of Mountain Dew to a light. It's cloudy. Brominated vegetable oil creates the cloudy look by keeping the fruity flavor mixed into the drink. Without an emulsifier such as BVO, the flavoring would float to the surface. The FDA limits the use of BVO to 15 parts per million in fruit-flavored beverages.

Brominated vegetable oil, which is derived from soybean or corn, contains bromine atoms, which weigh down the citrus flavoring so it mixes with sugar water, or in the case of flame retardants, slows down chemical reactions that cause a fire.

Brominated flame retardants lately are under intense scrutiny because research has shown that they are building up in people's bodies, including breast milk, around the world. Designed to slow the spread of flames, they are added to polystyrene foam cushions used in upholstered furniture and children's products, as well as plastics used in electronics. Research in animals as well as some human studies have found links to impaired neurological development, reduced fertility, early onset of puberty and altered thyroid hormones.

BVO may not be in use today as a flame retardant in furniture foam, but patents in Europe -- granted earlier this year to Dow Global Technologies -- and in the United States -- granted in 1967 to Koppers Inc. -- keep that possibility alive.

"There are some concerns [about BVO] because people are worried that maybe it has the behavior, [and] potential health effects similar to brominated flame retardants," said Heather Stapleton, an environmental chemist at Duke University who specializes in studying brominated compounds.

Soda makers and industry groups say they are not concerned about the safety of brominated vegetable oil, saying their products meet all government standards.

"This is a safe ingredient approved by the FDA, which is used in some citrus-based beverages," said Christopher Gindlesperger of the American Beverage Association, which represents PepsiCo, maker of Mountain Dew. "Importantly, consumers can rest assured that our products are safe and our industry adheres to all government regulations."

Chris Barnes of the Dr. Pepper Snapple Group, makers of Squirt and other drinks that contain BVO, echoed that response.

"All ingredients in Dr. Pepper Snapple Group products meet FDA and other regulator requirements," Barnes said.

Dated data

Some experts are unconvinced, saying that the FDA standards are based on decades-old data.

"Compounds like these that are in widespread use probably should be reexamined periodically with newer technologies to ensure that there aren't effects that would have been missed by prior methods," said Charles Vorhees, a toxicologist at Cincinnati Children's Hospital Medical Center, who studied BVO's neurological effects in the early 1980s. "I think BVO is the kind of compound that probably warrants some reexamination."

Toxicity testing has changed dramatically in the past few decades. Multiple generations of animals now can be tested for neurodevelopmental, hormonal and reproductive changes that weren't imagined in the 1970s and early 1980s.

"I am no toxicologist, but I think that the toxic evaluation of chemicals has been improved since then," Vetter added.

In 1970, scientists in England found that rats on a six-week diet containing 0.8 percent brominated maize oil had stockpiles of bromine in their fat tissue. The bromine stayed there even after the rats returned to a control diet for two weeks.

Around the same time, a study confirmed that bromine was building up in humans. Researchers measured the serum levels of people in the United Kingdom -- where BVO was in use -- and in their counterparts in the Netherlands and Germany, where BVO was not used.

"During this time UK citizens had higher bromine serum levels compared to the inhabitants of Germany and the Netherlands," Vetter said. The largest amounts of lipid-bound bromine were found in tissues from children in the UK, according to the study.

The study authors wrote that "it seems highly probable that the intake of brominated vegetable oil is the cause of the tissue bromine residues in children."

Data in rats show that BVO could be toxic. A 1971 study by Canadian researchers found that rats fed a diet containing 0.5 percent brominated oils grew heavy hearts and developed lesions in their heart muscle. In a later study, in 1983, rats fed the same oils had behavioral problems, and those fed 1 percent BVO had trouble conceiving. At 2 percent, they were unable to reproduce.

The diets in that study had "whopping doses" of BVO, about 100-times higher than today's allowable limit, said Vorhees, lead author of the 1983 study.

But two case studies in the past 15 years show that whopping doses also can occur in people -- with unhealthy consequences.

Epic binges

On MMO nights at the Battle & Brew, some gamers play 12 straight hours. In these Massively Multiplayer Online games, thousands of players from around the world compete. During these epic battles, a soda every hour is not uncommon. A gamer chugging a 20-ounce bottle of soda every hour will finish 3.5 liters in six hours.

"They're just sitting for 12 hours, just pounding sodas," Smawley said.

Virtually every teen in America plays video games, according to the Pew Research Center. The $110-billion-a-year soft drink industry and the $74-billion-a-year video game industry have noticed. Activision, the makers of "Call of Duty: Modern Warfare 3," the latest edition in this popular video game series, paired with Mountain Dew in a promotion that rewards gamers with bonus points for drinking more Mountain Dew.

In 1997, emergency room doctors at University of California, Davis reported a patient with severe bromine intoxication from drinking two to four liters of orange soda every day. He developed headaches, fatigue, ataxia (loss of muscle coordination) and memory loss.

In a 2003 case reported in Ohio, a 63-year-old man developed ulcers on his swollen hands after drinking eight liters of Red Rudy Squirt every day for several months. The man was diagnosed with bromoderma, a rare skin hypersensitivity to bromine exposure. The patient quit drinking the brominated soft drink and months later recovered.

Reactions this severe may not be a concern in the general population, the study's doctors said.

"Any normal level of consumption of BVO would not cause any health problems -- except the risk of diabetes and obesity from drinking that much sugar water," said Zane Horowitz, medical director of the Oregon Poison Center and author of the 1997 case study.

But in the gamer scene, a normal level of consumption is not normal. Everyone, it seems, knows someone habitually needing a fuel fix, and consuming enough to up his or her risk.

"I've seen hard core guys, after every game they'll just grab another one," said Sean Hyatt, the assistant manager at the Battle & Brew.

And it's not just the "stinkies" -- Smawley's derogatory term for the stereotypical gamer slobs -- who pound gamer fuel. Vorhees, of the Cincinnati children's hospital, said his son stays up all night when playing a new game with his friends.

"They use Mountain Dew specifically as a beverage to keep them awake -- and they hardly eat anything," Vorhees said.

When a person doesn't eat during one of these binges, his or her body is absorbing the entire beverage. It's even worse in kids, Vorhees said, because they have less body mass.

"In kids, the total dosage effect tends to be greater," Vorhees said. "I actually think there are people that get these high exposures."

Banned bromine returns

Based on data from the early studies, the FDA yanked brominated vegetable oil from its Generally Recognized as Safe (GRAS) list for flavor additives in 1970, said Douglas Karas, a spokesman for the FDA. BVO bounced back after studies from an industry group from 1971 to 1974 demonstrated a level of safety.

The Flavor Extract Manufacturers' Association petitioned the FDA to get BVO back in fruit-flavored beverages, this time as a stabilizer, which is its role today. After evaluating the petition and other data, the FDA in 1977 approved the interim use of BVO at 15 ppm in fruit-flavored beverages, pending the outcome of additional studies.

"This decision was based on the highest No Observed Effect Levels from the existing safety studies and the estimated daily intake," Karas said in an email. "Although there were doses that showed adverse effects in the animal studies, there also were lower doses in which there were no adverse effects observed."

As a condition of interim approval, the industry group submitted additional safety studies to the FDA.

The FDA determined that a two-year feeding study in pigs established a no-effect level of 1,200 ppm. A two-year feeding study in beagle dogs also was conducted. Although there were concerns about quality control with that particular study, Karas said, no cardiovascular effects were observed in the dogs fed BVO at levels as high as 3,600 ppm for two years. After an independent audit of the data to address the quality concerns, the FDA decided to allow BVO in fruit-flavored beverages.

"The findings from these studies supported the safety of BVO in beverages at a level of 15 ppm in fruit-flavored beverages," Karas said. "Its use as a flame retardant does not preclude its use as a food ingredient so long as the food use is safe."

More than 30 years later, brominated vegetable oil's approval status is still listed as interim. Changing the status would be costly and "is not a public health priority for the agency at this time," Karas said.

Michael Jacobson, executive director of the Center for Science in the Public Interest, was involved with the petition to remove BVO from the "safe" list in 1970. He said it's time for the FDA to make a decision, one way or the other.

"Is it harmful at the amounts consumed? Probably not," Jacobson said. "But it would be nice if the FDA did a thorough review of the literature and finalized an approval or a ban."

A safer switch?

BVO has seeped into Europe, mostly forbidden territory for this additive, according to an analysis of imported sodas presented at an international symposium on halogenated persistent organic pollutants in 2010.

"We found products with no label although BVO was present in the soda," said Vetter, lead author of the study.

He said soda makers in North America could easily replace BVO with alternatives such as hydrocolloids – chemicals that are used in many sodas in Europe. Natural hydrocolloids form small droplets on water into which non-water soluble compounds can be stored and stabilized for as long as necessary. They are almost exclusively natural products, Vetter said.

Barnes, of the Dr. Pepper Snapple Group, said that BVO and hydrocolloids "do not provide the same functionality and cannot be substituted for one another."

Vetter disagreed, saying that countries in Europe and elsewhere have used natural hydrocolloids for decades in the soda brands that rely on BVO in North America.

"There are many options to substitute BVO with safe chemicals," Vetter said. "I am not aware of significant disadvantages of BVO over hydrocolloids or vice versa."

With natural alternatives already in use in other countries, why not switch in North America too?

Wim Thielemans, a chemical engineer at the University of Nottingham in the United Kingdom, said since the alternatives are already used in Europe "their performance must be acceptable, if not comparable, to the U.S.-used brominated systems." That means "the main driver for not replacing them may be cost," he said.

"It is a North American problem," Vetter added. "In the E.U., BVO will never be permitted."

This article originally ran at Environmental Health News, a news source published by Environmental Health Sciences, a nonprofit media company.

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09:12 PM on 12/15/2011
..and the fact that Mountain Dew is the color of a yellow highlighter didn't concern anyone? It's soda, it's not healthy, period. And honestly, if I had to drink soda (the bubbles bother me), I'd pick Mountain Dew..or ginger ale.

http://beckymonster.blogspot.com/
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baxtron
tek phlarpt
01:29 PM on 12/15/2011
36 ounces of Dew and my body goes into diabetic shock.
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baxtron
tek phlarpt
01:29 PM on 12/15/2011
In 1997, emergency room doctors at University of California, Davis reported a patient with severe bromine intoxication from drinking two to four liters of orange soda every day. He developed headaches, fatigue, ataxia (loss of muscle coordination) and memory loss.

really? I thought it would improve muscle mass.
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HUFFPOST SUPER USER
Bishop Coxcomb
Hard work leads to more hard work.
11:11 AM on 12/15/2011
I think if you drink 4-8 liters of anything a day you are going to have some issues.
03:38 PM on 12/14/2011
Earlier I posted a comment that I had read about this 20+ years ago and that BVO is a "cumulative chermical" in the body- in other words the levels of BVO don't go down but rise as you ingest more. I also pointed out that the point politician who was the advocate for getting it approved by the FDA, way back when, was Ted Kennedy. Now that isn't an insult or a derogatory remark. It just a fact about something that he did. But it seems the HufPost doesn't like to hear certain facts and deems them as "attacks" or "insults". Spin it all you want but the FACT is Ted was the guy who got it OKed to use in soft drinks. Now does that sound like and insult in any way. Not meant to be. I'm just pointing out what and how it happened. Funny how the main stream media is...well not really funny - actually sad....(now that last remark "could" be spun to be taken as an insult of the main stream media but not of anyone in particular. So how long will this comment last...if it even gets posted.
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farmilyman
everything is illusion
11:15 AM on 12/14/2011
Anyone drinking soda has no regard for health anyway.
09:32 AM on 12/14/2011
I have never understood the affair so many people have with soda. Not saying people shouldnt drink it, not my call. Just never interested me, even as a kid. Never bought it much for our kids either. Just always thought it was empty calories and sugar they didn't need. They dont buy it for their kids either. It is hard to get a good healthy diet with so much of our foods full of chemicals but soda is an easy thing to get rid of as it has no nutritional value at all.
09:24 AM on 12/14/2011
Gimme a Break??? I guess my Grandpa died at only 91, becasue he drank this Mountian Dew stuff with every meal he ever ate, since it appeared on the shelves... I'll tell you why baby's crying, cause She's dieing, aren't we all??? (Harry Chapin)
09:04 AM on 12/14/2011
Its tough to eat a perfect, chem free meal every time you eat.....And someone on here mentioning water......Ive read recently, that some water has up to 250 dif chems in it......Yes, thats city water..Even some bottled water isnt whats its cracked up to be...The only way to comp have pure drinking water is REV AMO..But, its not that hard and takes just a little time to have some good organic meals and drinks several times a week.....You can buy pure fruit smoothies (check for the organic labels and ingred), for a few bucks.......Then, you can also buy some organic fruit and blend them to make for a great drink....Much better than sodas or water...Organic salad and or drinks, are a little higher than normal sodas and such....But def much better for you....And remember, TO CHECK THE LABELS WHEN IT COMES TO ORGANIC......Just because it states that, it still might not be qui as pure......You can do some searching to find the labels that are the best.......Good Luck......
02:42 PM on 12/14/2011
You do realize that a farmer has to only control production on a field for three years before it can be termed "organic"? You probably live on some tenth floor townhouse in New York City anyway. Where will you get your food when the OWS shuts down the ports and transportation trucks?
04:35 AM on 12/15/2011
Read and educate one self.......There are labels that almost guar that it is 100 per ORGANIC......I state in my post that just because it SAYS ORGANIC DOESNT NEC MEANS THAT IT IS.......CERTAIN LABELS DO.....What i would advise you to do, is go to a health store and pick up the mags that they have at the front door for all to READ......And actually.I can grab one of the articles right now and give you the LABELS, and a little more INSIGHT.....But........You can do your homework on that........And as for money.......You would be surprised......
06:45 PM on 12/21/2011
Im going to do better than an article......As at this moment, i have someone next to me that has studied and been involved in ORGANIC PRAC..For he doesnt know how long....LOL......His words as im writing.....lol.....Ok....He states.....And he states in regard to your port shutdown, that that could actually be a blessing....If one thinks about it deeply......He stating now that organic food is not nec the purest form of food one can obtain.....WILD FOOD, (food that hasnt had human interfer), has far more nutr value than organic, or organic prac that farmers are using today....So if the OWS choose to shut down or go on strike or anything else for that matter, he can simply walk in the woods and pick his fruits, nuts, vegs, seeds, etc......Straight from natures memu, without any worry of labels and false claims...There is also the danger of having chems from inside the refrig on trucks being absorbed in the foods..So we could still say Organic is better than convent food, but wild food surpasses all..
06:19 AM on 12/14/2011
Good to know. I was going to get some mountain dew today.
03:54 AM on 12/14/2011
"Reports from an industry group helped the U.S. Food and Drug Administration establish in 1977 what it considers a safe limit for BVO in sodas". Bet the report didn't say zero, as in Europe or Japan. Why do some here so fiercely defend US corporations providing questionable chemicals to
US citizens whilst providing perfectly safe (and profitable) alternatives in different countries when required to by law?
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08:35 AM on 12/14/2011
It's called "profit".
02:44 PM on 12/14/2011
Always wondered why I never saw Mtn Dew in stores in Europe.
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12:00 AM on 12/14/2011
"This ingredient meets all FDA requirements."

That has not one thing to do with the actual safety of the chemical, that just provides legal liability coverage for the manufacturers of the chemical.

Never confuse safety of a product with the FDA industry legal umbrella.

A good idea is, if it's banned in Europe, avoid it as they go by the quaint notion that they should be working to protect their citizens from industrial poisons of all sources including what is ingested.
02:45 PM on 12/14/2011
Yeah, that's why they live on top of each other in crowded cities and with second class toilet facilities...
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11:42 PM on 12/13/2011
We're all gonna dye! Let's not eat anything!
Safety assessment of botanical ingredients of concern in plant food supplements
12 December 2011 Wageningen University and Research Centre
While many consumers equal ‘natural’ with ‘safe’, botanicals and botanical preparations such as plant food supplements may contain compounds, like the so called alkenylbenzenes, that are of concern for human health. At high doses these chemical compounds can cause liver cancer in experimental animals
The analysis of several plant food supplements containing as main ingredient basil, fennel, nutmeg, sassafras, cinnamon or calamus or their essential oils revealed that some of these products contain relatively high levels of alkenylbenzenes. The researchers concluded that the use of such plant food supplements raises a concern for human health and might be of high priority for risk management actions to be taken.
http://www.wageningenuniversity.nl/UK/newsagenda/news/P097_PlantFoodSupplements_.htm
02:47 PM on 12/14/2011
Water will kill you to, IF you cannot swim! The shy is falling, the shy is falling...
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08:47 PM on 12/16/2011
Actually, it can ki// you if you drink too much. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1770067/
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rikster
buy the ticket-take the ride
08:36 PM on 12/13/2011
so the ethylene glycol (antifreeze) doesn't count.....
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HUFFPOST SUPER USER
Martin Miller
Sona si Latine loqueris
09:57 AM on 12/14/2011
I love the ester of wood rosin, found in sodas! Gives it that outdoorsy taste.
02:48 PM on 12/14/2011
Ever looked to see what they use in the manufacturing process for binding medical pills together? Yeah, that right, ethylene glycol. Lipitor is full of it.
HUFFPOST SUPER USER
insulatorjames
06:41 PM on 12/13/2011
I work at a large cancer treatment facility in the Mid-West and ALL of our Doctors will tell you that ANY soda in PLASTIC bottles have the potential to cause cancer. It is not just the "BVO" but also the combination of the citric acid / carbonation and the plastic itself. This information is not new by any means and every Doc will tell you...if you are going to drink ANY soda, drink it from a can NOT a bottle. Oh, and yes the FDA and CDC have also known this for a very long time...I'm pretty sure they are probably getting "paid" by lobbyists for the health care network to keep it under wraps. Wonder if "Obamacare" will pay for the cancer treatments???
02:51 PM on 12/14/2011
I had someone tell me that about fifteen years ago. Just what does "food quality" plastic mean?
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HUFFPOST COMMUNITY MODERATOR
Cynth
[Your ad here.]
12:43 AM on 12/15/2011
- FDA-approved to be food grade
- Made of polycarbonate, polyester or polyethylene
- Doesn't contain dyes
- Doesn't contain non-recycled plastics considered harmful
- Should be prepared, packaged, and stored under conditions deemed to be current good manufacturing practices (cGMP)

Note: food grade isn't "medical grade," which also needs to be inert; and food grade plastics can still leach chemicals.