Some 40 percent of U.S. leisure travelers, nearly 21 million people, took a multigenerational trip in the previous 12 months, according to a new study by Preferred Hotels, and this may just be the tip of the iceberg.
"Because of their numbers, frequency of travel, and use of traditional travel agents, the multigenerational traveler presents a powerful opportunity for the international travel market," noted Lindsey Ueberroth, President of Preferred Hotel Group in a statement.
Geographically, families live farther away from each other than at any time in history, and millions of Post 50s are trading briefcases for roller bags. With time, health and disposable income on their hands, they are taking the kids and grandkids along.
Of the multigenerational travelers surveyed, four in ten had traveled outside the continental U.S., and a third had been to Europe. Among the other findings:
-They travel more often: The typical multigenerational traveler takes more trips (4.4 per year) than the non-multigenerational control group (3.6 per year).
-Multigenerational travelers are planning "Milestone Vacations": More than three-quarters had planned a vacation around a life event such as a birthday (50%), anniversary (40%), family reunion (39%), and wedding (37%).
Preferred anticipates more travel companies offering special packages and programs to cater to the market, such as group pricing, celebration event packages, multiple-room packages, family-style dinners, and reunion activities. In 2012, Preferred is launching a family website with a section for people planning multigenerational trips.
Huff/Post50 teamed up with Hotwire to identify some top destinations for multigenerational travelers. Check out the slide show and vote for your favorite!
Orlando
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A city world-renowned for its theme-park attractions, great nightlife and nearby sunny beaches, Orlando also goes beyond that and is truly a destination for the entire family. With its mixture of traditional and modern entertainment, fine art museums and galleries and world-class amusement parks such as LEGOLAND® and Walt Disney World, Orlando continues to be a hotspot for the entire family.
Travel-Ticker Example Deal: $70/night: last-minute global sale on weekly condos, $489+*: Savings worth waiting until the last minute for -- over $300 off. Head out to one of over 70 global destinations and stay a week for as little as $70 per night. Visit Disney World in Florida, Palm Springs, the Caribbean, Europe, Mexico, and more. Availability is limited and only valid for travel within 30 days of booking. Even if you can't stay all seven nights, you're still getting a great rate.
A city world-renowned for its theme-park attractions, great nightlife and nearby sunny beaches, Orlando also goes beyond that and is truly a destination for the entire family. With its mixture of traditional and modern entertainment, fine art museums and galleries and world-class amusement parks such as LEGOLAND® and Walt Disney World, Orlando continues to be a hotspot for the entire family.
Travel-Ticker Example Deal: $70/night: last-minute global sale on weekly condos, $489+*: Savings worth waiting until the last minute for -- over $300 off. Head out to one of over 70 global destinations and stay a week for as little as $70 per night. Visit Disney World in Florida, Palm Springs, the Caribbean, Europe, Mexico, and more. Availability is limited and only valid for travel within 30 days of booking. Even if you can't stay all seven nights, you're still getting a great rate.
A city world-renowned for its theme-park attractions, great nightlife and nearby sunny beaches, Orlando also goes beyond that and is truly a destination for the entire family. With its mixture of traditional and modern entertainment, fine art museums and galleries and world-class amusement parks such as LEGOLAND® and Walt Disney World, Orlando continues to be a hotspot for the entire family.
Travel-Ticker Example Deal: $70/night: last-minute global sale on weekly condos, $489+*: Savings worth waiting until the last minute for -- over $300 off. Head out to one of over 70 global destinations and stay a week for as little as $70 per night. Visit Disney World in Florida, Palm Springs, the Caribbean, Europe, Mexico, and more. Availability is limited and only valid for travel within 30 days of booking. Even if you can't stay all seven nights, you're still getting a great rate.
Some 40 percent of U.S. leisure travelers, nearly 21 million people, took a multigenerational trip in the previous 12 months, according to a new study by Preferred Hotels, and this may just be the tip...
Some 40 percent of U.S. leisure travelers, nearly 21 million people, took a multigenerational trip in the previous 12 months, according to a new study by Preferred Hotels, and this may just be the tip...
For 20 years my parents would open their beach house on OBX and expect the kids to show up with grandkids in tow. It was a nightmare - for the kids. For mom and dad it was heaven.
Arch conservative dad had sons and d-n-ls to argue politics.
Edith Bunker mom complained about each beer my brother and I drank, spent her days inspecting d-n-ls mothering and cullinary skills, and changed the rules for the grandkids (which made life hard on them when they got home).
If someone wanted to walk out to the beach, it was a two hour event, because Everyone had to get ready and go. Privacy was an abstract to be laughed at.
Will never do that to my kids
KIVPossum: For 20 years my parents would open their beach house
Tourists don't go to Orlando, they go to Disney. Legoland is about 45 minutes from of Orlando in some god forsaken town. Fine art museums? You are kidding, right? Off the top of my head the only gallery I know of is in Deland, way north or Orlando. Who writes the slop?
garystartswithg: Tourists don't go to Orlando, they go to Disney. Legoland
I lived in Chicago for twelve years and even though I am a proud Canadian who grew up in Toronto, it is my favourite city in North America ... spectacular and never disappoints!
AlisonCarnie: I lived in Chicago for twelve years and even though
Laura Rowley Posted: 12/16/11 04:19 PM ET