A significant number of my coaching and consulting colleagues across the country have shared with me this past year that they've hired outside help (marketing, financial, business, product development, branding, etc.) with disappointing - and in some cases, disastrous - results. Despite finding "experts" who seem to have good reputations and claim to have produced solid results for others, my colleagues found that the advice they received wasn't effective or helpful, and wasted thousands of dollars.
As a former corporate marketing VP, I was curious about the deeper causes behind this misguided support, and asked my friends some questions about it. In discussing it, they realized there had been signs along the way, bright red flags that popped up internally, but they didn't act until too late.