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Prada Spring 2012 Ads Make A Gas Station Chic (PHOTOS)

The Huffington Post   First Posted: 12/19/11 04:02 PM ET Updated: 12/19/11 04:02 PM ET

Miuccia Prada is known for her bright colors and retro prints and both are out in full force in Prada's latest ads.

The Spring/Summer 2012 campaign, just one of the many to drop in the past few days (Givenchy, Versace, Donna Karan), features a slew of brightly clad models photographed against a vivid blue sky by Steven Meisel.

The girls, including Elise Crombez and Natasha Poly, are strewn around a vintage-looking gas station, posing against hot rod cars and lacquered gas pumps exuding a '50s vibe -- sans pants (that's more of a 2011 thing, but we'll let it slide).

Not that Miuccia needed to worry about making a gas station seem chic. Those dirty gasoline repositories have been a favorite of the fashion set for a while now, as the site of Alexander Wang's epic Fashion Week party in 2009 and the location for a playful Kate Hudson shoot in the January 2010 issue of Harper's Bazaar.

Check out the Prada spots below -- don't they make you want to do the hand jive, hop in a hot rod and head on over to the drive-in?



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Miuccia Prada is known for her bright colors and retro prints and both are out in full force in Prada's latest ads. The Spring/Summer 2012 campaign, just one of the many to drop in the past few day...
Miuccia Prada is known for her bright colors and retro prints and both are out in full force in Prada's latest ads. The Spring/Summer 2012 campaign, just one of the many to drop in the past few day...
 
 
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HUFFPOST SUPER USER
zoebliss
05:46 PM on 12/21/2011
beautiful campaign. brava prada!
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Highball
In Blackest Night
08:04 AM on 12/20/2011
Absolutely gorgeous.

And the models are hot, too. : )
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LMPE
I connect the most dissimilar things
01:31 AM on 12/20/2011
If the devil wears this stuff, then call me a sinner!
10:11 PM on 12/19/2011
"PHOTOS: Prada Goes Pantsless... At A Gas Station"

Fill her up.
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HUFFPOST SUPER USER
dtroppy
04:56 PM on 12/19/2011
Very chic...
04:38 PM on 12/19/2011
I'm really loving this lady-like retro look a lot of designers have for the spring. All Veronica Lake hair and Grace Kelly elegance.