12/20/2011 03:49 pm ET

Facebook To Introduce Sponsored Ads In News Feed

Starting in January 2012, Facebook will gradually begin showing Sponsored Stories social ads in the main news feed of the web version of the site, a representative of the company tells us. Facebook hasn’t shown ads in the news feed since 2007 and never did so consistently, so this has big ramifications for advertisers and the user experience.

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