All Of The Lights: The Miami Heat Unveil New 2011-2012 Intro Video

Well, if the Miami Heat were trying to downplay their superstardom while the Big Three got used to each other last season, that's all over now: this year's intro video, debuting tonight against the Celtics, is set to Kanye West's 'All of the Lights,' and it is, in fact, Hollywood as hell: Dwyane Wade is dressed like Captain Stubing, Chris Bosh is in shades, and LeBron James is welcoming your attention with open arms.

Oh, and Shane Battier is wearing not one, but two, popped collars (the shoot was outfitted by Original Penguin).

Of course, anything with Udonis Haslem in it has at least a little cool, but forgive us, Miami, for being slightly underwhelmed. Last year may have used the 80's-flavored Orange Bowlian Phil Collins anthem 'In The Air Tonight,' but at least that is a song that, when the lights are down and tip-off's approaching, does invoke a sense of impending total awesomeness -- at least until Wade unnerves everyone with bedroom eyes from the Jumbotron. 'All of the Lights' just reminds us of the time we misread a Key West charter airplane ad, and thought hip-hop's sensitive bad boy had gone into tourism (tell us you wouldn't fly Mr. West's All Of The Flights, and we'll show you a terrible liar).

Fortunately for the Heat, with a trouncing of last year's Finals foes Dallas on Christmas Day (it even shut up Santa, eventually), it's really not going to take much to get AmericanAirlines Arena hype.

Check the new intro video above, and see a little bit of the making of here:

Comments

[Holly H]

02:15 PM on 12/30/2011

When did they pick up Shane Battier and when is Howard going to retire?

[Queen Cassandra]

03:36 AM on 12/29/2011

They should have a old school beat !

with, Janet !

[Holly H]

02:16 PM on 12/30/2011

I like how you think!

[bmwracer]

02:01 AM on 12/29/2011

You'd think they would've learned after getting savaged for that self-indulgent crap from last year.

[MikeyJaii]

01:10 AM on 12/29/2011

Revenge!!

[Iceguy75]

07:23 PM on 12/28/2011

Is this the only way Miami can unveil something, LeChoke will NEVER unveil a banner unless it’s flying on both sides of his car.

[BBQribsNOnapkin]

05:50 PM on 12/28/2011

BWAHAHAHAHAHAHAHAHAHAHAHAHA!!!!

Thanks for the laugh.

[tqcobb]

04:16 PM on 12/28/2011

cool video

[jonathanzimmel]

12:56 PM on 12/28/2011

regular season lights, first 3 quarter lights, not all of them lights, met some big german dude and what a terrible night

[Stanley Davis]

11:25 AM on 12/28/2011

say say say, the ladies looks good on there, say guys u put the time into this video, lets take the nba trophy, so we wont b laugh at!!!!

[Ty LaRue]

07:10 AM on 12/28/2011

I really think Bosh and Tevin Campbell are twins

[brooklyngirl8]

03:35 AM on 12/28/2011

It leaves me speechless why these fool players don't let their game, work ethic, charitable doings and standing within their communities and families "do the talking" by showing the world how "good" they are instead of hyping themselves up with stupid videos filled with neon lights, girls in provocative dress and DWade looking like Thurston Howell the 3rd.

[jrk747]

10:57 AM on 12/28/2011

All that you wrote may be good and sweet, but it is boring! Why not a combination? Heat haters on HuffPo? lol I guess we'll see that all over again. We need to get used to that for at least another five or six seasons! This will get boring for sure!

[brooklyngirl8]

03:16 PM on 12/28/2011

I don't get it "a combination" of what? My point is that I am sure that many of the players (especially the not so notable ones) are doing the right thing on and off court but instead of holding those examples up for society, all these players, their management teams, the league, the commish and others choose to showcase is the flash and swag. To me THAT is boring. With the young people today being shown only the reward and not the hard work it takes to be an elite player at H.S., college & NBA levels you would think the trifecta of Wade, James and Bosch would elect to tone it down and stop doing stupid videos that show us nothing cuz they ain't done nothing.

[BBQribsNOnapkin]

05:48 PM on 12/28/2011

What'll get boring? Fellating LeBron on the Heat Index or not winning Championships for the next five or six seasons?

[David LS]

12:24 AM on 12/28/2011

The heat would be better off with a finishing video.
In the two games they played this year they blew huge leads in the fourth quarter but did hold on to win.
Very reminiscent of the playoffs and of course the championship series last year.
Considering the expense in going to an NBA game ($40 - $60 just to park for a Heat game) they better get their egos under control and play like a team

[jrk747]

10:59 AM on 12/28/2011

You said it!

[OH canada]

10:53 PM on 12/27/2011

now let's see if they can play 4 quarters

[jrk747]

10:58 AM on 12/28/2011

They are bringing in the dough in the first three and taking it easy in the last, when Cole can finish them up. Watch and be delighted! Perhaps you will stop being a Heatlles hater! lol

[OH canada]

12:13 PM on 12/28/2011

they haven't won a damn thing yet, let's talk if they win a championship, then they will get props.