With the new year fast approaching, Euro RSCG Worldwide, a marketing communications agency, recently launched its largest ever trend-tome, giving us a sneak peek of the shifts it anticipates in the new year.
As the Post 50 demographic is one of the most powerful driving forces prompting a change in both media preferences and marketing, it's not surprise that this same group made multiple cameos in RSCG's list of trends.
We caught up with Marian Salzman, CEO of Euro RSCG Worldwide PR, North America, and one of the world's leading trendspotters, to get her in-depth take on the 2012 trends affecting Post 50s in the coming year. Here are her top five predictions for the demographic. If you don't see it here, tell us what you think will be the biggest trend for Post 50s.