Semi-Naked Shoppers Line Up For Free Clothes At Desigual In Madrid (PHOTOS)

Well, here's one clearance sale promotion with a twist. A naked twist.

Desigual, the Spanish clothing store, kicked off their January sale in Madrid today with a very, uh, cheeky gimmick: The first one hundred semi-nude shoppers were allowed free clothes.

Here's how it works, according to the store's website:

• You get up early in the morning (just to be one of the first 100 to arrive) and head to your Desigual Store in Madrid, Preciados. (*).
• You strip down to your underwear… and in you go!
• Doors open at 9.00 am.
• You look around, try some clothes on, check yourself out in the mirror and choose your favourite Desigual outfit (one top and one bottom).
• You go to the cash desk and don't pay a penny! We'll just remove the alarms from your clothing!

And it looks like Spaniards bellied up to the challenge, gamely queuing up in panties, bras and briefs to await their free garb. The semi-nude sale will also reportedly be coming to Desigual's San Francisco store, so gird your loins, Californians.

Lucky shoppers in skivvies earned one free top and one free bottom, which we're guessing they covered up in immediately.

Check out the pics below from the Madrid store's opening -- the low temperature today in the capital city was 34 degrees Farenheit. Brr!

PHOTOS:

Comments

[Eserve1]

02:19 AM on 01/05/2012

Well, that's one way to try to curb theft, I guess.

[PeeWeesHerman]

07:29 PM on 01/03/2012

I haven't seen that many bad bodies since the Obama family vacation pics....

[Chase Marshall]

02:21 PM on 01/03/2012

This is pretty funny actually. Not a bad idea, out there but definitely makes for a funny story. I'm curious to see how this'll fly in San Francisco.

[pavementends42]

03:29 PM on 01/03/2012

In 'Frisco they'll have to go nude... which is legal there.

[nomadbud]

01:14 PM on 01/03/2012

cold weather brings shrinkage to men­ , like a frighten turtle

[SteveDenver]

10:40 AM on 01/03/2012

Inflation may be a problem, but half-naked in 34-degree weather invites problems with "shrinkage." There are some fine looking Spanish boys in that line!

[littlepuffycloud]

12:08 PM on 01/03/2012

lol

[shutterbabe]

02:08 PM on 01/03/2012

Happy New Year, Steve. Great comment! Reminds me of that Seinfeld episode ;-))

[ayisha]

10:30 AM on 01/03/2012

i shudder to think how this promo would play out at Walmart.

[SteveDenver]

10:39 AM on 01/03/2012

YIKES! YIKES! YIKES! (fave, you made me laugh)

[keith w oliver]

01:21 PM on 01/03/2012

will someone add to the huffpost faq-file that people aren't allowed to give fellow-posters horrible mental images? thx. ;)

[shutterbabe]

02:10 PM on 01/03/2012

Hi keith. I will answer you here as your  original response to me seems to be gone. You sound like an adventurous spirit. Good on you! This sounds to me like a blast, even with the chilly weather in Madrid. Sometimes it is nice to take a walk on the wild side and hang out with like- minded souls, dressed or not. Take care and enjoy that courvoisier anyway!

[monkbot]

02:42 AM on 01/03/2012

In america that would be a naked street fight.

...I'm in.

[coachoutletsherley]

01:48 AM on 01/03/2012

That's a fun and clever promotion!

[rofel john]

12:58 AM on 01/03/2012

well, its so exciting... have a happy new year, and new life...

[jonesklm]

12:25 AM on 01/03/2012

These folks are wearing a lot more than I saw the last time I was in Santa Monica!!! Unless you consider "clothing" to be a piece of string that gets lost in the cheeks.

[palmerbeepee]

12:07 AM on 01/03/2012

Well, I'm headed for S.F., just as soon as I can get my time machine fixed! That'll be easier then getting back into "nude worthy" shape.

[Chic Marquee]

11:58 PM on 01/02/2012

That's a beautiful way to start the new year. I just pray for fashions sake they walk out looking better then when they entered. There at a marquee location lets hope they leave chic in marquee fashion ;-)

[Jer in Denver]

11:45 PM on 01/02/2012

Not just no but hell no.

And it's not because I'm half-naked.

It's because I'm half naked in _freezing temperatures!_

:D

[Sweendoggedly]

11:33 PM on 01/02/2012

That's a fun and clever promotion!

[Ascare26]

12:29 AM on 01/03/2012

agreed. We did this for a clothing drive for my school a few years ago, similar to UCLA's undie run. Since its hard to get college students involved in philanthropy we figured, lets give them an excuse to get half naked and maybe they'll show up. We were right!

[shutterbabe]

11:30 PM on 01/02/2012

Oh, those daring Spaniards! What a great sales promotion!  I loved this article. 

So tell me: would you if you could?

[jonesklm]

12:14 AM on 01/03/2012

Hell no! Stupid to catch pneumonia for a shirt and pair of pants...go to Walmart instead!

[ayisha]

10:31 AM on 01/03/2012

the love of cheap garbage from Walmart is near the very top of why our country is beholden to China... right below the love of starting wars.

[shutterbabe]

02:42 PM on 01/03/2012

Never!