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Alec Baldwin Wegmans Commercials: Grocery Chain Reverses Call To Yank Ads [UPDATED]


First Posted: 01/04/12 09:14 AM ET Updated: 01/05/12 10:06 AM ET

UPDATE: Wegman's has reinstated their Alec Baldwin ads due to the "hundreds and hundreds" of tweets, emails and phone calls the company has received. Below is the grocery chain's full statement:

We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints. We have decided to run the commercials again, effective immediately.

Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received. We enjoyed working with Alec Baldwin and his mom, Carol, and would do it again. We appreciate all the kind things they have said about Wegmans and respect the good work they do for communities.

PREVIOUSLY:

(Associated Press) ROCHESTER, N.Y. -- Alec Baldwin's antics aboard an American Airlines flight have gotten him grounded as a spokesman for a New York-based supermarket chain.

A spokeswoman for Wegmans Food Markets tells Rochester media outlets that the company pulled television ads featuring Baldwin after some customers complained about his behavior that resulted in his being booted from a Dec. 6 flight at Los Angeles International Airport.

Baldwin was removed from the New York-bound plane for refusing to turn off his cellphone.

The TV spots were filmed for the 2010 holiday season. The commercials were supposed to run again for three weeks last month but were pulled a week early after Baldwin's airline dustup.

Baldwin was hired for the ads after he mentioned that his mother, who lives in the Syracuse area, is a loyal Wegmans customer.


Below, ABC's report on the Alec Baldwin ads when they first debuted:
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UPDATE: Wegman's has reinstated their Alec Baldwin ads due to the "hundreds and hundreds" of tweets, emails and phone calls the company has received. Below is the grocery chain's full statement: We...
UPDATE: Wegman's has reinstated their Alec Baldwin ads due to the "hundreds and hundreds" of tweets, emails and phone calls the company has received. Below is the grocery chain's full statement: We...
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HUFFPOST SUPER USER
coveark
Obstructionists, get off the hill !!!
08:45 PM on 01/06/2012
I love Wegmans.
HUFFPOST SUPER USER
Tquin
09:48 AM on 01/06/2012
Try to make his kind of behavior seem normal, but you just can't get there.
HUFFPOST SUPER USER
Johnd139
09:57 PM on 01/05/2012
Perhaps he has Charlie in his sights but a great distance away.
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HUFFPOST SUPER USER
mjredder
08:01 PM on 01/05/2012
I just watched a commercial to watch a commercial. #shootme
April Dancer 25
The Girl From U.N.C.L.E.
08:27 AM on 01/06/2012
Me too! Yikes!
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MiraMcB
Stop whining! You lost!
11:42 AM on 01/05/2012
I'm glad Wegman's changed their tune on this. I thought it was totally chicken doo for them to turn on him like that over a few complaints. Bet it was a bunch of "stewies" contacting them, trying to make trouble. Wegman's OWES Baldwin for putting them on the national map. Before he mentioned them on Letterman, only upstate New Yorkers even knew about the chain. The kind of publicity he gave them, plus the basically free ads he did for them w/ his Mom - that kind of publicity would have cost them MILLIONS. And have you seen their regular tv ads? OMG! THE worst sticky sweet, smarmy, gag-me swill! They should stick w/ Baldwins' ads.
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HUFFPOST SUPER USER
jayne rives
06:51 PM on 01/06/2012
"National Map". Try again. Wegman's operates in at most 6 states and all of them are on the East Coast/New England area.
08:44 AM on 01/05/2012
I thought the ads were for 2011 ,not 2010. We are now in 2012. corrct me if i am wrong.
12:30 AM on 01/05/2012
We don't have a Wegman's around here, so won't be seeing these commercials. However, Baldwins adolescent behavior hurts himself more than anyone else (with the possible exception of his daughter, that is). My opinion probably means nothing, but if the commercials offend anyone because of him, I would suggest not shopping at Wegman's anymore. Or continue to go there regardless of the commercials. Either way, they're free to use his service, and you're free to buy where you want to.
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MiraMcB
Stop whining! You lost!
11:37 AM on 01/05/2012
Adolescent behavior? Were you there? Did you see it? No. As someone who flies at least twice a month for work, I am far more inclined to believe Baldwin's account of what happened. I've either been on the receiving end of the same kind of treatment from airline staff (for no particular reason other than they like passing along their bad day to someone else) or have been witness to other passengers being randomly singled out and bullied for an entire flight. This happens ALL the TIME. Because of the security issues and policies since 9/11, these people suddenly have a little power and they aren't afraid to use it, even it is only some poor guy asking what the arrival time is at a destination city. Simple question, right? The "stew" turned on him and snarled a response that blew the hair back on everyone in the row. When the poor guy started to respond, he got a "but... but..." out and she advised him that, if he continued to harass her while she was trying to get the flight off on time, she'd have him removed. That's just one example. I have more... LOTS more. I was THRILLED when I saw Baldwin give them some grief on Twitter. The rest of us have no voice.
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11:45 AM on 01/05/2012
I don't ever talk to flight attendants anymore after traveling Aer Lingus to Dublin and being vehemently refused a new blanket, e.g., "One to a customer!" I spilled an entire glass of water on the first one (and my daughter was throwing up, too)... The First Class attendant did get me one. Stewardesses ain't what they used to be.
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desertsapien
I'm here- I'm there- I'm everywhere
07:53 PM on 01/04/2012
Probably some airline employees callingand tweeting, just trying to get in their last 2 cents.
Cheap shots.
07:46 PM on 01/04/2012
Doesn't Alec also do ads for CAPITALIST ONE?
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HUFFPOST COMMUNITY MODERATOR
MIMom
Your ad here.
02:28 PM on 01/05/2012
Yes. Ironic, isn't it?
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HUFFPOST SUPER USER
HeadlineZoo
07:08 PM on 01/04/2012
An eye for and eye, a tooth for a tooth. Conservatives love that saying. I'm becoming fond of it myself.

It's time to start going after Conservative sacred cows, like conservative schools and churches that are tax-payer subsidized. We are subsidizing schools that are teaching our kids non-sense instead of the math and science needed to keep America great. If they don't want to teach science then they shouldn't get one dime of tax-payer money; they can go and join forces with the Taliban if they are so against the concept of "facts", "reason", "science" etc.

The left can boycott too, and I bet to much better effect.
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HUFFPOST SUPER USER
tnlcallen
07:15 PM on 01/04/2012
That's how they did it in the So.viet Un.ion. Hopefully in your new America you put your gu.lags someplace warm.
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HUFFPOST SUPER USER
HeadlineZoo
07:22 PM on 01/04/2012
You don't know what you're talking about. The Soviet Union came into being because of an armed revolution.

So tell me genius, how has the old Soviet Union used "boycotts" for anything? All I suggested was to stop ultra conservative religious churches and schools in the U.S. from receiving tax-payer subsidies. How is that anything like the Soviet Union? It isn't remotely like the Soviet Union. I'll tell you what it's like: A Democracy whose citizens are fed up with "teaching" hatred and fairy-tales instead of math and science--you know, the things that are necessary for an advanced nation to stay advanced.
05:01 AM on 01/06/2012
Can't post without having to disguise the words you want to use? What's wrong with this picture?
HUFFPOST SUPER USER
Kevin Arthus
First they came for the 2nd amendment...
10:24 AM on 01/05/2012
I'm missing the connection here. What does this have to do with grocery store ads?
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HUFFPOST SUPER USER
HeadlineZoo
04:10 PM on 01/05/2012
Broadly the story is about boycotting pressure. That's why the store stopped using Alec temporarily. The fact that it's a grocery store or a car dealership or any other type of business is wholly unimportant.

If this doesn't help I suggest picking up a book on logical arguments.
06:30 PM on 01/04/2012
Good for Wegmans for ignoring silly complaints and going ahead with their original ad using Alec
Baldwin.
I don't think his behavior on the plane should have anything to do with an ad for another company.
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HUFFPOST SUPER USER
tnlcallen
07:04 PM on 01/04/2012
I agree, but I think you wouldn't agree if it were a boycott or complaints about someone you don't agree with. I wonder how you'd feel if GWB were doing commercials for bottled water and a bunch of people complained.
07:08 PM on 01/04/2012
to tnicallen,
I admit that you have a good point there!
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HUFFPOST SUPER USER
mistlesuede
dul amach mála tae!
07:08 PM on 01/04/2012
I wouldn't care about that either. I just wouldn't buy the water as I don't trust him or anything his name is on.
HUFFPOST SUPER USER
Kevin Arthus
First they came for the 2nd amendment...
10:28 AM on 01/05/2012
Their beliefs blow with the wind. They pulled the ads because of complaints, then re-instated them because of complaints with the opposite views.
10:38 AM on 01/05/2012
to Kevin Arthus,
I hadn't thought of it that way but it is true.
I think Wegmans should have just stuck with their original decision,,kept the ad and ignored complaints and or comments.
06:19 PM on 01/04/2012
Can anyone say PR stunt? Plus Schweddy Balls ice cream is cool
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upthewazooforus
American, Veteran, Independent .
07:04 PM on 01/04/2012
I live in the hometown of Wegman's, Rochester, NY. Believe me, the last thing Wegman's does, is pull "PR stunts". They have no need. Wegman's consistently runs in the top 5 nationally of "Best Places to Work". Shopping at Wegman's is a real pleasure, they're a real "full service" store, with a staff loaded with pleasant, helpful people. If I sound like a commercial, sorry, but it's the truth. They're in the process of going national, and you should hope they come to your area.
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HUFFPOST SUPER USER
mistlesuede
dul amach mála tae!
07:10 PM on 01/04/2012
We live mid way between Buffalo and Rochester and loooove Wegman's. You are correct on all counts.
I just commented on the story this morning saying how disappointed I was that Wegman's had yanked the commercials. I was so surprised to see on the local news from Buffalo tonight that they had reversed course.
Great commercials and a great decision!
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HUFFPOST SUPER USER
tnlcallen
07:12 PM on 01/04/2012
I lived in NY for about 3 years back in the 90's and I agree. Wegman's is probably the best grocery store ever. Here in Ohio we have Kroger. They are OK, but I miss the Wegman's.
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HUFFPOST SUPER USER
Zacky Ahmed
Astro-physics, Science, Politics
06:11 PM on 01/04/2012
right wing pages love to go after him, and highly titled their articles
when he was yanked by Wegman´s Commercials,
I doubt they will inform their viewers about Wegman Commercials reinstating his ads.

We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints. We have decided to run the commercials again, effective immediately. Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails
Lol
06:03 PM on 01/04/2012
I'm sorry, but didn't these people know who Alec Baldwin was? Alec and Trouble are close mates. In for a dime, in for a dollar. You don't pull the ad because somebody was rude on a plane. You give thanks that this will make your company more memorable when next the viewing audience sees Alec hawking it.
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06:06 PM on 01/04/2012
Conservatives want to trash all high-profile liberals because they view them as enemies. They can't help themselves.
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HUFFPOST SUPER USER
Kritikos
Intelligence is not a science
05:48 PM on 01/04/2012
Baldwin wins.
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KEBLAAB
No armor is so resistant as ignorance & bias.
07:31 PM on 01/04/2012
Baldwin couldn't get an endorsement from anyone who knows him personally. Ask his former wife, Kim Basinger or their daughter if you don't believe me.
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HUFFPOST SUPER USER
Kritikos
Intelligence is not a science
07:56 PM on 01/04/2012
..........nothing personal it's just business.
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MiraMcB
Stop whining! You lost!
11:49 AM on 01/05/2012
And I guess you have some kind of inside track into the family's business? You might be surprised to learn that Ireland Baldwin tweets her Dad all the time and often tweets how much she loves and misses him when he is not with her in California. You might also be surprised to learn that his girl friend, Hilaria Thomas, thinks he's pretty darn nice and tweets it often. You might also be surprised to learn that he is well-liked by his co-workers on 30 Rock and is extremely well thought of in the industry, having won many awards and accolades. I could go on, but that should give you some idea of all the things you don't know and won't know watching Faux News and reading ultraconservative attack blogs. Btw, what makes you think Bassinger is such a saint? Maybe you should do some research on that. You might be surprised to learn she's no peach.