On Wednesday, to the horror of onlookers, a Minnesota outpost of the bridal salon Priscilla of Boston -- an offshoot of wedding gown giant David's Bridal -- trashed several of its gowns after closing its doors for good. When the footage went viral, shocked viewers expressed disgust with the chain for what they saw as a waste of good gowns.
Frustrated commenters couldn't understand why the company would trash costly wedding gowns when so many brides are unable to afford them. Some suggested that the dresses could have been donated to charity rather than spray painted or tossed.
Following that criticism, David's Bridal, the parent company of Priscilla's, issued an apology for the boutique's actions: "Like many of you, we were disheartened by imagery of a small number of unsold bridal gowns being destroyed following a Priscilla of Boston salon closure in the Midwest," the company told MSNBC. "While it has been Priscilla of Boston's policy not to make donations of sample dresses that are in poor condition, we recognize that some of these dresses could possibly have gone to worthy causes. David's Bridal has already begun bringing together all of the remaining Priscilla of Boston gowns to evaluate them and ensure that they are donated to our charitable partners wherever possible."
But was their apology enough? HuffPost Weddings asked the Twitterverse what they thought of the company's response. Check out their reactions below and leave your feedback in the comments.