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Will.I.Am Starts Car Company, IAMAUTO (VIDEO)

Posted: 01/06/12 04:29 PM ET

Black Eyed Peas rapper, Will.I.Am, says he wants to give back. How? By designing his own "sick" and "fresh" sports car, of course!

Will.I.Am told car aficionado Jay Leno on "The Tonight Show" Thursday that he's creating a car company in East Los Angeles to "bring jobs to the ghetto that I came from."

Check out the video above to see the Black Eyed Peas perform or jump ahead to 3:40 to hear the rapper describe the car, where the parts come from and, most importantly, the "beats" (interior sound system). He even asks Leno to test drive the new wheels!

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Black Eyed Peas rapper, Will.I.Am, says he wants to give back. How? By designing his own "sick" and "fresh" sports car, of course! Will.I.Am told car aficionado Jay Leno on "The Tonight Show" Thurs...
Black Eyed Peas rapper, Will.I.Am, says he wants to give back. How? By designing his own "sick" and "fresh" sports car, of course! Will.I.Am told car aficionado Jay Leno on "The Tonight Show" Thurs...
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03:07 AM on 03/04/2012
this guy is confused, just misguided fool fueled off of mass media output. he knows nothing of the real concept and design. he is a name brand. sorry i sound like a hater. i want to actually like what he's doing. but he is still very much misguided.
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Max Shaw
My micro-bio is no longer empty.
04:28 PM on 01/09/2012
its like a delorean/challenger combo.
01:11 PM on 01/09/2012
Since, in keeping with his "musical" career, he will simply copy someone else's design, the answer must be: no.
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earto44
Defender of planet Erf.
09:38 AM on 01/08/2012
If I had the money I would build 1966 Corvair Convertible plug in hybrids. Oh yes I would.
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kinogod
word farmer
02:35 AM on 01/08/2012
If a woman will tatt DRAKE across her friggin forehead, people will buy wil II AM cars.
03:36 PM on 01/07/2012
Check Out My Take on it here: http://www.youtube.com/watch?v=C8sIKtntZig
01:45 PM on 01/07/2012
Will it be auto-tuned?
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drfast
November 2012 can't come quickly enough
09:57 AM on 01/07/2012
no
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butchcliff
The future is unwritten
08:01 AM on 01/07/2012
Another Delorian? Built by the 'people in the ghetto'?
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jrb35
They are completely ignorant of space-war tactics.
02:24 AM on 01/07/2012
Can't be any worse than his "music".
imayes
Mongo like candy!
08:42 PM on 01/06/2012
Hire some engineers and designers from BMW, bring them over and then leave them alone. Shortly afterwards you will have a marvel of engineering.
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redbai
08:23 PM on 01/07/2012
Yeah, a BMW.
06:39 PM on 01/06/2012
I don't buy music designed by the Black eyed Peas, why would I buy a car?
06:57 PM on 01/06/2012
Thanks for taking the words right outta my ... keyboard.