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The Ultrabooks Of CES 2012: MacBook Air Alternatives Abound In Las Vegas (PICTURES)

Ultrabooks Ces 2012

First Posted: 01/11/12 09:25 PM ET Updated: 01/13/12 03:35 PM ET

LAS VEGAS -- If there was a single category of products that dominated the 2012 Consumer Electronics Show in both volume and hype, it was Ultrabooks (capital U, if U please). Coined by Intel as mart of a marketing push, the term is a newish, very much a la mode term for "Ultra"-portable, "Ultra"-light laptops running Microsoft Windows and built around new, low-power Intel chips.

The Ultrabook was the highlight of many of the world's top PC-makers' press conferences and keynotes at this year's CES. Companies like HP, Dell and Lenovo each outed their takes on the new class of device, taking pains to emphasize both the weight ("It's less than X pounds!") and the thinness ("It's less than X millimeters thick!") of their respective Ultra-revolutionary, Ultra-new Ultrabooks.

Several manufacturers claimed superlatives in the budding Ultrabook field as they announced their infant Ultrabooks to the world. Acer declared its Aspire S5 the "world's thinnest laptop," measuring less than 0.6 inches at its thickest point; HP trumpeted its Envy 14 Spectre for its "unparalleled use of glass," coating black or silver glass over almost every section of its slick new Envy Ultrabook; Lenovo celebrated its first business Ultrabook with the Thinkpad T430u, the first Ultrabook marketed to enterprise users and corporate travelers. In a category as new as Ultrabooks, these superlatives are sure to be defeated as time goes on and Ultrabooks begin to define themselves as a more recognizable class of devices.

Intel and its chips directly unite all of these new machines, but it is the shadow of Apple that looms over many Ultrabooks, and not just in the design department. Though several entries do take stylistic cues from the Apple MacBook Air's teardrop form factor, what is more striking with Ultrabooks is how well the specs compare with full-fledged notebook PCs, just as the MacBook Air compares favorably with the MacBook Pro. In late 2011, the thinner and lighter MacBook Air began to approach its older brother the Pro in processing speed and memory, while retaining its slim body and svelteness; it proved that a laptop perfectly suitable as a primary computer -- not just a netbook with limited capability, but a genuine notebook -- could be as light and trim as the featherweight Air.

Ultrabooks continue that trend on the PC side of the notebook battle and introduce themselves as direct competitors to the MacBook Air. Indeed, Ultrabooks are similar in weight and thinness to the Air, though they run the still-dominant Windows OS, while the Air runs Apple's Mac OS X. Operating systems aside, where all of these Ultrabooks will really attack the Air is in the dollars category: The cheapest MacBook Air is an 11-inch machine that starts at $999; almost all of the Ultrabooks featured in our slideshow (below) are 13-inch laptops that cost well under $1,000. The great exception here is, unsurprisingly, the Ultrabook that has garnered the most buzz on the floor here in Las Vegas: HP's Envy 14 Spectre, the Gorilla Glass-glazed, 13-inch premium laptop that starts at $1,400. Given its price, and the chorus of praise for its deisgn, the HP Envy 14 Spectre might find itself in a big buck, slim laptop war with Apple's MacBook Air from here on out.

Though the Envy 14 Spectre may have gotten the crowds talking, it was certainly not the only one people were talking about. The Ultrabook, as a new sector of consumer products, attacking the Air both from below by undercutting its price and head-on with bold new designs, seemingly arose from nowhere here at CES 2012. Below, we've compiled all of the Ultrabooks introduced, with pictures, specs, and pricing and availability where available. Ultra-enjoy!

Visit our CES 2012 Big News Page for all the latest from the massive tech expo in Las Vegas.

HP Envy 14 Spectre
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Hewlett-Packard jumps into the Ultrabook game with an extension of its Envy line of premium laptops. It packs a 14-inch screen into a body that is coated with "midnight black glass" on the outside and "silver glass" on the inside -- read all about it on HuffPost here.

The Envy 14 Spectre goes on sale in February 2012 and will start at $1,400.

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LAS VEGAS -- If there was a single category of products that dominated the 2012 Consumer Electronics Show in both volume and hype, it was Ultrabooks (capital U, if U please). Coined by Intel as mart o...
LAS VEGAS -- If there was a single category of products that dominated the 2012 Consumer Electronics Show in both volume and hype, it was Ultrabooks (capital U, if U please). Coined by Intel as mart o...
 
 
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MichaelAKD
Be the change you wish to see in the world.
03:22 PM on 01/13/2012
i like the ultrabook concept, i have looked at a the few currently available with ssd including the zen book but the one thing holding me back is windows. windows 8 is set to be released this coming october and i refuse to get stuck buying yet another pc only to have an outdated os a few months later and of course then the need to purchase new software. so i am going to wait and watch as the new pack of ultrabooks, the last number i heard cited was that approx. a hundred new types were set to be introduced this year. with those numbers prices are certain to fall and lastly i want one with win 8 installed not 7.
04:43 PM on 01/13/2012
You do realize that windows 8 is a touch enabled OS earmarked for Tablets and possibly phones, it is not being designed to replace windows 7 on actual notebooks and desktops. windows 8 will make as little sense on a notebook as windows 7 on a tablet.
03:15 PM on 01/13/2012
Where the hell is the Asus UX21E? That thing smokes the Macbook Air starting at $1100.
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ancientuno
10:08 PM on 01/12/2012
The biggest problem with these other ultra books is that they use a Microsoft operating system.
11:44 PM on 01/12/2012
What would be worse is they could be using OS X then they would only be able to use less than 10% of all the software out there that Windows users can use. Not to mention they would have to pay 4x price as PC users since Apple wants a bigger piece of the pie and makes their user cough it up. I actually feel sorry for how much money the apple user losses because they aren't electronically educated.
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dananotech
Time is more valuable than money.
01:26 PM on 01/13/2012
You are clueless and spreading FUD.

Read the article and you will see that most of the Windows "Ultrabooks" are at least as expensive as an Air. Your "4x price" is just bogus. And no one is making anyone "cough it up." Some people prefer BMWs and some prefer Chevys, but in the Ultrabook category, the cost of the BMW (MacBook Air) is really no greater than the cost of the Chevy (Windows Ultrabooks), so why settle for the Chevy?

And an Air can run Windows (either dual boot or VM), so it can run anything these can. But since most major software already has native Mac versions (MS Office, Adobe CS, etc) and some Mac only software is the best there is (Garage Band, Final Cut, etc), you are not limited in any way if you stick with Mac OS X.

Apple users are probably more "electronically educated" than you, since they actually went out and compared systems and bought the best one they could.

And before you fly off accusing me of being an Apple Fanboy, I have been fixing and building computers for probably longer than you have been alive and have computers running Windows 7, LINUX, and Mac OS X (and have run computers with just about every OS that has existed on personal computers). And the one I use daily is Mac OS X.
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writersbloc
07:57 PM on 01/13/2012
I don't find it that simple. You pay a premium for Apple but you know that you're getting quality hardware. Plus if something goes wrong, there are Apple stores out there where you can physically take your gear and have someone look it over. On top of that it seems easier to sell a Macbook than some random Dell laptop.

Plus what do most people need? MS Word? Some sort of Adobe Creative Suite? Some internet browser?

I think it more likely that people want a good, reliable machine. And say what you will, but Apple makes a pretty good machine.
04:59 PM on 01/14/2012
I own two Mac Pros and two PCs. Wife owns an iMac and an iPad. You might think we'd full into the Apple fanboy category. We don't. Unless you're into fancyass, resource wasting graphics, there's not a significant bit of difference between the two OS...unless of course you're stupid enough to run Windows 7 without virus protection. My wife and I run Windows and Mac OS on our Macs. Office, Photoshop, Lightroom, run the same on both OS. Apple fanboys need to get over it. Apple did not build a $70 billion dollar cash reserve offering good value for money.
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GoDogGo
A fiscally realistic, socially progressive citizen
07:23 PM on 01/12/2012
Jeez, these tech articles are looking more like MAD LIBS every day: "(Number) new (tech segment) products that could take on the Apple (product)." I mean, we've seen this iPod, iPhone, iPad, iTunes, etc. It's just too easy to dismiss this stuff when the silly speculative product hype never challenges Apple in reality. 

PS: No need to flame - I'm not an Apple-head, just an observer.
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Makos62
Liberty was won, so it shouldn't be sold
05:00 PM on 01/12/2012
Amazing how they all try to look like Steve Jobs...it is still windows, so I still don't want it.
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catz1515
04:23 PM on 01/12/2012
After investing in thousands of dollars of applications for mac no way am I switching.
05:27 PM on 01/12/2012
After investing thousands of dollars of applications and peripherals for Windows, no way am I switching either. ;-)
06:12 PM on 01/12/2012
After investing 0 dollars in open source software I can go wherever I want.
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catz1515
07:52 PM on 01/12/2012
as a multimedia designer that requires state of the art software that interfaces with companies open source software doesn't cut it in the real world ....jus' sayin.
11:47 PM on 01/12/2012
LMAO...great reply. At least you get it. I love how the electronically/technology educated people understand the HUGE advantage of the open source software market.
04:16 PM on 01/12/2012
Competing with Apple? They'll lose. The Apple people are quite simply, much smarter. It's been at 30 years since anyone made better products than Apple. Somewhere in the early 1980s ... since at least the IIc.
04:56 PM on 01/12/2012
LOL. I had an apple IIc. Pretty sexy hardware in its day! Except for that painfully small monochrome monitor. Printed many a banner using printshop...
05:42 PM on 01/12/2012
I loved that machine. I also had the terrible LCD panel (displaying maybe 8 or ten lines of text hard to read lines of text) and a Pioneer lead acid rechargeable battery. ... essentially a laptop. With that and some extra memory so that I could load the entire AppleWorks all at once (without having to reinsert the disk when moving from spreadsheet, data base, and wordprocessor, I was in very good shape. I used it running some banana plantations in Honduras, where electricity wasn't always available. It was great.
11:37 PM on 01/12/2012
Is that why the inferior Apple almost went bankrupt till BILL GATES bailed them out??? Look it up. I find it amusing and a little sad that Apple users really think that Apple is smarter or better. Just moving back from Japan where things are built well they laugh about Apple and how Americans are brainwashed into really thinking their Taiwan made crap that only has less than a 10% software market share. Their iPhones can't even change batteries, they aren't 4G, iPads fail compared to Sony's, their software such as Final Cut is a joke compared to Sony Vegas, the price people pay on iTunes is pathetic...need I go on? As the population as a whole get more educated in technology people are starting to realize the Apple is a product of a greedy Capitalist company taking advantage of the uneducated consumer.
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user598486
02:02 PM on 01/12/2012
I bought an IMAC, and Sony desktop at the same time about two years ago for videoing, and the IMAC died! Sony still going strong...I'll never buy an apple computer again.

PS: I used the Sony even more then I did the IMAC
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arizonahd
I are educated.
02:30 PM on 01/12/2012
I bought a macbook and a Sony vio at the same time too. I basically just wanted to buy two computers for the heck of it.

The Sony caught on fire and burned my entire house down with my children inside. Those children burned to death thanks to Sony. However, my macbook survived and I use it to this day!
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user598486
02:46 PM on 01/12/2012
Good try, but don't believe you! Sorry!
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Mailman
03:15 PM on 01/12/2012
That's funny and I needed a good laugh.
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catz1515
04:22 PM on 01/12/2012
I have purchased macs for the last 15 years, my latest screen went blank after 3 years of constant everyday use, took it to the Genius dept. at Apple and they fixed in 2 days for FREE, no questions asked.
01:20 PM on 01/12/2012
I just got back from CES in Las Vegas. So many great items in the electronics out and coming out. The Japanese are amazing. I was in the Sony booth and I will tell you every thing Apple does.. Sony does so much better. From their software like Sony Vegas vs. Apples Final Cut to iPhone vs. the Experia S, Sony's tabloid is the best in the market, their PC's are built amazing, and their 3D TV's and Audio componants? Oh wait Apple doesn't have those (thank gawd). Bottom line after seeing the amazing products out there there isn't any more time to waste even discussing crApple.
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01:52 PM on 01/12/2012
Sony!?!
Seriously!?!
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writersbloc
08:04 PM on 01/13/2012
If I'm not mistaken, Sony copied Apple's keyboard design. Why? Probably because they realized that their previous keyboard design sucked. I have yet to have a key on my Macbook come loose and pop out.
10:23 PM on 01/15/2012
You can name one thing that you think Sony copied from Apple???? Think of the ALL the things Sony invented. Apple can't even come close. So hold onto your falling key theory it only makes you look like a pathetic apple fanboy.
10:27 PM on 01/15/2012
Steven P. Jobs has bragged about his mastery of stealing ideas from others, stating "Picasso had a saying - 'Good artists copy, great artists steal.' And we have always been shameless about stealing great ideas."
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J0E1
Don't blame me, I'm not a republicrat.
10:58 AM on 01/12/2012
But laptops were getting bigger, thicker, and heavier every year before Apple came out with the Macbook Air! Everyone knows that!
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JohnTheMac
Now, why don't you go home and get your shine box?
11:15 AM on 01/12/2012
a lot of them were, and they were being touted as "desktop replacements", like the Dell Armada, or some of the Alienware models.
01:37 PM on 01/12/2012
Laptops were getting smaller in every country but the USA...everyone in the industry knows that.
10:58 AM on 01/12/2012
Vizio... after I read an article about how some of their TVs can't be fixed after a year because of the various suppliers, parts inventory, variations of parts used in models... No thanks!

Then, they supposedly issued people discount coupons to buy another one, if they failed after a year, only to find that the coupon wasn't as good as some store discounts... when they originally bought the thing.
11:09 AM on 01/12/2012
I would imagine that they *can* be fixed. I think it's more cost effective for Visio to replace instead of repair. This is unfortunate, and creates a lot of e-waste.
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brokenleoheart
10:50 AM on 01/12/2012
MAKE THEM CHEAPERRRRRRRRRRRRRRRRR
10:24 AM on 01/12/2012
If Apple products are supposedly so crappy, why are all these hardware makers trying so hard to beat them? Why can't they just claim to be the best for your needs?
10:27 AM on 01/12/2012
Who said apple products were crappy? Apple, makes quality products... expensive, quality products...
01:23 PM on 01/12/2012
Over priced crap....Anything Apple makes Sony makes better and less expensive.
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J5K
01:57 PM on 01/12/2012
I've supported hundreds of these allegedly "quality" Apple products. Compared with the non-Apple products I have supported, they breakdown more often, the OS is more buggy, and there are significantly more PEBKAC problems. You have decent customer service, IF you buy AppleCare for a few hundred Dollars. But it doesn't compare to the equivalent service you would get from Lenovo or Dell for that price point. For as proprietary as Apple products are, controlling both hardware and software, they have absolutely no excuse for the rampant bugs.
10:59 AM on 01/12/2012
There were models of Thinkpads that were out... all under 1 inch think for over 10 years.

Apple followed IBM
10:26 PM on 01/15/2012
Apple follows a lot of companies...they are pride themselves in stealing idea's. Look up quotes by Steve Jobs. He encourages stealing idea's.
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anthonyparker80
09:23 AM on 01/12/2012
This is real news http://www.microsoft.com/en-us/kinectforwindows/ , not another lets talk about Apple story
10:26 AM on 01/12/2012
I would be shocked in any of the tech authors at HP had the guts to do an article on the #smokedbywindowsphone challenge at CES by @benthepcguy.

http://www.youtube.com/watch?v=zQZww_C6Zgg

Jason, are you up to the task?
08:17 AM on 01/12/2012
Breaking: Apple sues rival because it made a device that was thin, has a keyboard and a screen.
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ResearchtheFacts
Alert, awake & paying attention to the details.
09:17 AM on 01/12/2012
lol and that worked so well with Samsung. Who is getting the last laugh.
01:24 PM on 01/12/2012
I know ... My Samsung runs circles around my previous Apple iPad 2
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ran6110
Mac, iPhone & iPad developer.
09:47 AM on 01/12/2012
Don't forget the trackpad!