Fotoshop by Adobe: Parody Product Is Going To Make You Look Awesome (VIDEO)

It's no secret that Photoshopping images of models and celebrities is a regular and controversial part of the way that the advertising industry works. And while some companies, like Dove, are working to debunk the damaging and physically-impossible standards for the human body that the industry perpetuates, filmmaker Jesse Rosten has a different idea.

Why not just turn that Photoshop brand into a spinoff line of cosmetics and prey on women's insecurities that way? The parody ad is obviously very tongue-in-cheek, but you have to admit, there are probably some people out there watching and thinking, "That's not a bad idea!"

Via Have You Seen This?!

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Comments

[emanonfmf]

1 hour ago ( 1:30 PM)

Informative!

[Christopher Koulouris]

08:23 AM on 01/14/2012

Then this might be the product for you. Simply by exporting one unit of pixel intensifying fauxtanical hydro-jargon microbead extract a day onto your soul and you might end up seeing results that you could only have dreamt of. Until now….

Isn’t it time you began living the great American illusion too?

http://scallywagandvagabond.com/2012/01/photoshop-by-adobe-the-parody-thats-making-you-think-twice-about-the-beauty-industry/

[TabithaT]

05:22 AM on 01/13/2012

The Julia Roberts Lancome campaign intensified the airbrushing debate as it was banned by the ASA for being misleading... Surely if the next campaign for a cosmetics brand that made a point out of 'real' beauty (along the 'Dove' approach) then they will do great things?

A leading photo library pointed out that questions about image manipulation in the future are potentially going to get more complicated http://www.imagesource.com/blog/fotoshop-by-adobe/

We are definitely going to see a crackdown by Advertising Standards for both this and images of children in ads this year...

[jacki650]

09:21 PM on 01/11/2012

bahahahaha LOVED this video! Too good... I MUST add this to my friend's list of Best Beauty Tricks for 2012!! ...don't leave home without it... > http://www.skinnyscoop.com/list/betty_sand/5-best-beauty-tricks-for-2012

[Arti Patel]

08:45 PM on 01/11/2012

this is great

[Dede Eagleburger]

03:24 PM on 01/11/2012

where can you buy it?? it looks amazing!!

[CunningStunts]

10:38 AM on 01/12/2012

Google the word 'parody'. Or are you dumber than a frozen pizza?

[Dede Eagleburger]

12:26 PM on 01/12/2012

oh, omg...it's not a real product...

[PragmaticStatistic]

02:55 PM on 01/11/2012

As a graphic designer who used the original Photoshop for many years before retiring, I find this video absolutely hilarious. Well done by everyone involved.

[Veritas2005]

01:30 PM on 01/11/2012

The thing is that the people who are photoshopped aren't the ones who need it.

[akamspnky]

12:28 PM on 01/11/2012

"Maybe she's born with it!" hahaha

[NoOne18]

12:23 PM on 01/11/2012

Of course, they used attractive women in the video, anyway... But it was a great idea, and a good message.

[Jenn2]

10:03 PM on 01/10/2012

Love it. Cute vid.

[The Corporate Champion]

07:14 PM on 01/10/2012

Hahaha!

Adobe should've thought of this for themselves.

Cue the envious women who are going to clamor about this video and high five each other (or the HossPuff equivalent, post favorite).