'Jersey Shore' Star Outs iHip Bedazzled Headphones At CES 2012

SPOILER ALERT: Snooki owns an iPhone 4S, and she loves it, and she loves Siri.

Celebrity endorsements and appearances have become an increasingly large trend at the Consumer Electronics Show, and this year's guest list was certainly impressive: Justin Bieber pimped a Vietnamese company's dancing robot (never thought I'd write that sentence), Will Smith and Kelly Clarkson showed up at Sony's press conference, and 50 Cent, LL Cool J and Damian Marley were all on hand to hawk their own wares.

Guest performances at exclusive nightclub parties included Will.I.Am for IHeartRadio, The All American Rejects for Lenovo/Intel, DJ Tiesto for HP/Intel and RedFoo from LMFAO for Panasonic/MySpace. At a conference overstuffed with companies large and small jockeying for every journalist and buyer's attention, a megawatt celebrity can tip the scales and lure interest to where it otherwise wouldn't be.

Apropos of this truism: Snooki. She was in Las Vegas promoting an upcoming line of bedazzled over-ear headphones for iHip, a company that has built its brand with celebrity endorsements from NBA stars Carmelo Anthony, Matt Barnes and Larry Hughes in the past. With Snooki present, and a DJ spinning dance tunes all afternoon, iHip was one of the most popular booths at CES this year; in order to get to my interview with Snooki, I had to squeeze through a throng of photographers, gawkers, fans and detractors alike, all of whom had swarmed the booth as soon as it was announced that the "Jersey Shore" star was in the house.

Snooki's headphones don't have a release date or a price, but they do have a design: totally bedazzled in pink, purple and leopard print. At the very least, one can say that Snooki did not just slap her name on something that has little to do with her brand; having appeared on an MTV show whose scenes are at least liminally united around nightclubs with pounding dance music, Snooki is a logical fit to promote headphones -- and that those headphones are encrusted in rhinestones and fake gems is more than fitting.

Below, Snooki talks the inspiration for headphones, Apple versus Android versus BlackBerry, and more.

Visit our CES 2012 Big News Page for all the best from this year's massive tech expo.

Comments

[IMeanWhat1]

09:24 AM on 01/18/2012

Celebrity Headphones? Now I’ve heard everything. The interesting news, however, is the alarming new study that finds traffic deaths and serious accidents among headphone-wearing pedestrians have tripled in the past six years http://bit.ly/AuwBNA

[Wasredhead]

04:46 PM on 01/16/2012

I want those blinged-up "Snooki" headphones! Hate-hate the big black ones you get on a plane,
for instance....but I'd definitely wear a pair of the "tacky" Snooki 'phones! If you have to wear
something, go big or go home!!

[snakecharmer1340]

03:38 AM on 01/13/2012

She's about to lose all her money attempting to be a boxing promoter. yup. boxing promoter. haha.

[ECJIM 3ABTPA BONHA]

01:09 AM on 01/13/2012

ummm.....so I was staring out the window the other day and I saw a bird...

[ZombyWoof]

07:00 PM on 01/12/2012

I thought she was an android.

[sarabono]

06:53 PM on 01/12/2012

I have a $30 "dumb" phone. No contract. Prepaid calls. Voice mail and text messaging.
Takes pictures and goes to the web if I want to.

Why people sign two year $80 per month contract for a $300 phone is beyond me.

[Luis Rojas]

09:03 PM on 01/12/2012

Lol sounds like you are still stuck in 2007. Time for an upgrade lol

[xango1]

06:38 PM on 01/12/2012

And this is the day the Huffington Post ceased to matter in my life.

[ILoveGreatDanes]

10:02 AM on 01/13/2012

I completely agree. This Apple obsession is beyond ridiculous.

[Stanley Seay]

05:30 PM on 01/12/2012

Wow..I can't believe someone actually thought this moron's preference is worthy of notice, much less an actual article. If someone even cares about what that clown thinks, I seriously doubt that their reading comprehension level would even be high enough to understand any of the articles. As if they would even be attempting to follow the news.

[Gigity]

05:19 PM on 01/12/2012

Gimme 2 of whatever she's not using.

[Fabian Gonzalez]

05:06 PM on 01/12/2012

iPhone > Android. All day.

[RobietheCat]

06:04 PM on 01/12/2012

Right, an iPhone is perfect for guy like you, and Snooki.

It's a grandma phone, that works well for 8th graders too.

No insult to 8th graders.....

[AllenFromAtlanta]

09:13 AM on 01/13/2012

Ditto, yet another slave to the Apple coolaid.

If Apple's iPhone was actually much better than Android I'd probably buy one, but its not, so I'll be keeping my beautiful Nexus Galaxy and the smile I get on my face every time I use it.

I think so many young Apple folks just want an iPhone to say thay have an iPhone, but someday they're grow out of all that just like they will their torn up dirty jeans.

[Ppenguinator]

04:50 PM on 01/12/2012

Yet another reason to use Android.

[poosh2010]

04:31 PM on 01/12/2012

snooki's not smart enough to use an android.

[AllenFromAtlanta]

09:15 AM on 01/13/2012

Man you got that right. Android actually requires some thought which is want I like about it. I can make the phone more about what I like rather than someone else making it more about what the sheep should have.