Huffpost Small Business

Snooki, DJ Pauly D From 'Jersey Shore' Announce Headphone Deals

Posted: Updated:
Jersey Shore stars Snooki and DJ Pauly D announced deals to design headphones at the Consumer Electronics Show in Las Vegas this week.
Jersey Shore stars Snooki and DJ Pauly D announced deals to design headphones at the Consumer Electronics Show in Las Vegas this week.

It's been all business for the stars of MTV's "Jersey Shore," with the kickoff of their fifth season last week and continued push into the entrepreneurial world.

At the Consumer Electronics Show in Las Vegas this week, industry execs find themselves competing for the spotlight with celebrities pitching their new tech gadgets. Among the stars promoting products, both Nicole "Snooki" Polizzi and Paul "DJ Pauly D" DelVecchio announced they are partnering with audio companies to design their own headphones.

Snooki's latest branding partnership is with iHip, which announced the deal Tuesday on its Facebook page. The pint-sized star will help design a bling-heavy line of gear. Customers can look forward to a "gawdy, tacky" line with plenty of animal print influence, Snooki told MSNBC in an interview.

In a pairing that makes a bit more business sense, resident mix master DJ Pauly D announced Monday via Twitter that he will be partnering with SMS Audio and its CEO, rapper 50 Cent, to design a new headphone line. The deal comes shortly after the reality star was signed to 50 Cent's record label G-Note in December 2011. "Pauly D has a true passion for music and I know he'll put that same energy into helping us develop and promote a quality headphone line," 50 Cent said in a statement.

While no further details have been released about the Snooki/iHip partnership, more product information on DJ Pauly D's design will be released in spring 2012.

Around the Web

Can Snooki, Biebs create a hit gadget?

CES Q&A: Nicole "Snooki" Polizzi Takes on Tech

CES Day One Roundup: 50 Cent Debuts Headphones, Ultrabooks Arrive in Style

Jersey Shore's Snooki, Pauly D to attend CES 2012

CES: What's Snooki Doing Here, Anyway?

Justin Bieber, Snooki, 50 Cent, Jillian Michaels Among Celebrities Set for CES

CES 2012: Tom Hanks, Will Smith, Justin Timberlake among drove of celebs