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New Hampshire Primary Spending Per Vote (INFOGRAPHIC)


Posted: 01/12/2012 3:27 pm

Mitt Romney won the New Hampshire primary, but not before spending nearly $1 million on television advertising in the state's biggest media market. Candidates, and their super-PAC sidekicks, spent $3.6 million on advertising in the Boston, Mass. media market, the biggest market in New Hampshire. How far did that money go in winning supporters? The Huffington Post, using voter data from the counties covered by the Boston media market and ad-buy data collected by Patch.com, calculated how much each candidate spent per vote received in the section of New Hampshire covered by the Boston media market.

Texas Gov. Rick Perry spent the most per vote -- $62.11 -- in HuffPost's calculation, despite only dropping $90,000 on an ad buy in the Boston market. He picked up .7 percent of the vote. Perry also took top spending honors in Iowa where each vote cost him $480, according to a cost-per-vote calculation done by Buzzfeed.

Of the top three candidates, former Massachusetts Gov. Romney got the most for his money in New Hampshire, at $11.51 per vote. Former Utah Gov. Jon Huntsman, thanks to help from his super PAC, spent the most of the top three at $37.65 per vote.

To see HuffPost's full report on the spending and advertising in the state click here.

Infographic by Chris Spurlock.

Also on HuffPost:

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HUFFPOST SUPER USER
Paul1081
Porpoise Paul
10:48 AM on 01/13/2012
He can't remember what it is he will cut when he gets to the White House. Why in the world would he be aloud on that stage after that? Moron......Atleast Obama can remember what Bush did, and so can I.
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HUFFPOST SUPER USER
dfranz
With Liberty and Justice for all
10:03 AM on 01/13/2012
I never thought I'd say this but you have to give Ricko Perry some credit for saying the term Vulture Capitalism, although I doubt he thought it up since origional ideas aren't his specialty.
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Tejascc
So Blue in a Red State
10:01 AM on 01/13/2012
So, whats the deal with the Perry picture? Cro-magnon, Neanderthal or Primate???
This user has chosen to opt out of the Badges program
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WryAwry
Hating haters since '55
09:53 AM on 01/13/2012
I absolutely love these numbers! Except any repugnant-can't worth his salt knows that science is an inexact science ....
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OldMacdonald
It isn’t just the lyrics, it’s the beat!
07:54 AM on 01/13/2012
I still say Perry missed his calling. He should have been a comedian or a sit com star.
This user has chosen to opt out of the Badges program
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WryAwry
Hating haters since '55
09:54 AM on 01/13/2012
... and the insane one in "adult entertainment" ....
07:06 AM on 01/13/2012
Citizens priced like a head of lettuce. I see Perry likes the Organic Hydro product. Costs more, tastes better.
04:54 AM on 01/13/2012
That front page photo could be of the missing link

...he should reconsider his position on evolution.
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F4U Corsair
redpurpleblue.com
07:51 AM on 01/13/2012
I thought it was Mick Jagger or the Geico guys.
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Bostontru2u
Keep on Moving...The Left Way.
03:49 AM on 01/13/2012
Cro-Magnon Man can't wait to go back to Texas to live in that "Mansion" the suckers down there is building for him. Look at that face....inner beauty.
07:09 AM on 01/13/2012
WacoWest, Mitts 11,000 sq ft Compound looks soo Presidential. Know any Serfs, Itinerant Day Laborers ? Team Mitt needs a few good underlings underneath.
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Bostontru2u
Keep on Moving...The Left Way.
09:26 PM on 01/13/2012
Oh, he's already has his favorite underlings, his sons, plus the illegals who worked for him in Massachusetts.
03:37 AM on 01/13/2012
Wow, a lot of money Rick Perry spent to get basically 1% of the vote in New Hampshire. Sheesh, doesn't this guy have a state to run? My sympathy to the people of Texas for having this clown for a Governor.
07:10 AM on 01/13/2012
Part-Time run, that is because it's a Part-Time position. Austin City Limits...
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Fan Tastic
Conservative starts with "CON"
02:55 AM on 01/13/2012
don't texans just pump more oil at taxpayer expense to cover their campaign debt?
07:12 AM on 01/13/2012
And they vent the excess gas, hence Perry's Campaign.
HUFFPOST COMMUNITY MODERATOR
confuseddemocrat
01:57 AM on 01/13/2012
Wow Didn't think the GOPers had the ability to bully billionaires...........

But clearly the GOP leadership is punishing both Perry and Gingrich for harshly criticizing Mitt.
This is further evidence that this whole primary system in the GOP is a ruse designed to convince the GOP base to coalesce around the anointed choice of the GOP establishment.

The unspoken rule is to act like you are an opponent but really not fight ...the goal is to make the GOP "anointed one" seem legitimate.......

No one is suppose to challenge, discuss or explore positions  supported by the presumed nominee

I hope TPers realize that they are being manipulated and that they have been used once again by the very powerful to maintain status quo of the Bush-era policies
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HUFFPOST SUPER USER
JewishPhysician
fraternity, trust, discourse
01:20 AM on 01/13/2012
Mr. Perry is a blow head of a blow life and he has a blow sunshine in his blow soul with a blow gun of blow ashtrays. Blow off Rick.
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HUFFPOST SUPER USER
PALEOLOGOS DRAGASH
I think, therefore you are wrong.
01:17 AM on 01/13/2012
That photo of Rick Perry is a stroke of genius!

Chita for President!
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HUFFPOST SUPER USER
demotom
rebel with a cause
01:15 AM on 01/13/2012
Hey, Governor Perry: We wonder how many fired Texas public school teachers could have been rehired with an amount of $62.11 per Texas public school student. You seem to have no problem squandering $62.11 per vote in the New Hampshire primary, but cannot come up with an additional $62.11 per student in the Texas public schools. Your ego seems to be more important than the welfare of public school children in Texas.
HUFFPOST SUPER USER
Seymourhiney
01:13 AM on 01/13/2012
No one ever accused Rick Perry of intelligence, only aggorance.
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WryAwry
Hating haters since '55
09:55 AM on 01/13/2012
Does that mean he hasn't a clue about farming?