Tavi Gevinson may be off fashion's radar for now, but she probably likes it that way. It's an indication that the teen blogger has gone from amusing industry oddity (A 13-year-old? With her own blog? What's that about?) to a regular working insider, keeping her head down and busying herself with running her own online publication, Rookie.
Now, in her new role as Rookie's editor-in-chief, 15-year-old Tavi sat down with the BBC for a quietly charming video shoot. Sporting dark winged eyeliner and an aqua top to complement her hair (which, these days, is best described as "reddish"), Tavi talked about what got her started on blogging, why she was such a novelty (at first) and what her new project entails.
Most of it you've heard before: Tavi was a typical fashion lover who finding inspiration in art, music and books and used that inspiration to construct wildly creative outfits. She put it all on a blog, called Fashion Rookie, at age 13. Then, suddenly, she was the talk of the town at New York Fashion Week.
But lots of the publicity came because she -- and the Internet -- were so misunderstood, as she tells the BBC:
When I went to Fashion Week for the first time when I was 13. People were confused about my being there for a few reasons. One was that I was a blogger. The word itself, blog -- it's kind of an ugly word. It doesn't really sound very legitimate, and fashion as an industry has been really behind on being online. And so I think people were confused and angry that someone younger than them had kind of figured it out.
Obviously fashion has caught up, what with livestreaming runway shows, tweeting up a storm and Tumblring like its life depends on it. But it took younger people, like Tavi and her Rookie readers, to point out the potential of the web.
Tavi quips, "When my blog first started becoming popular, people were always like, 'How could she know about that band or that designer from the '60s?" or whatever." She chuckles and rolls her eyes as teenagers do. "And I just felt like, 'The Internet... you can do that nowadays!'" In other words: duh.