Maddow played part of the NRCC ad during her show's nightly "Best New Thing in the World" segment. She told viewers that she was "very flattered to have been chosen for the rare and special honor of being the new face of the National Republican Congressional Committee."
After playing a portion of the ad that mocked Maddow, Maddow fired back by mocking the ad — particularly the way in which her hair was portrayed.
While wearing a wig, Maddow spoke directly to the NRCC and said, "You guys nailed me! You got me exactly right! It's uncanny! You totally got my hair exactly right!"WATCH: