After the worldwide madness that was Versace for H&M, Donatella Versace decided to satiate the mass appetite for retro neon prints by creating a second H&M offering: a Cruise/Pre-Spring collection, full of colorful fruit prints and little white dresses.
To minimize the hospitalizations, the collection would only be sold online and only in Europe. And it would debut on January 19.
Guess what? Today is January 19 and the line is already sold out.
As Vogue UK pointed out this morning, nearly all the pieces on the UK website are gone. By 2:00PM London time (i.e. 9:00AM here), you could no longer snag the fruit-covered asymmetrical Silk Dress, the adorable blue string bikini nor the white butterfly flats (those were our faves).
And although it's insane that all the goods were scooped up within hours, we shouldn't be too surprised. The only thing easier than forking over money for cheap designer-labeled items is doing so from the comfort of your own home.
Secretly, we (and our wallets) are a bit glad that Versace for H&M wasn't sold on the US website. We'd be in deep trouble already and it's not even noon.
See what's left on H&M's UK website or simple peruse some of the looks below.