Super Bowl Commercial Preview: Companies Give A Sneak Peek To Their Ads (VIDEO)

It's the television event where viewers look forward to the commercials as much as the programming.

This year's Super Bowl will have more first-time advertisers than normal, according to the New York Times.

Those newcomers on February 5 will be Acura and Lexus, the real estate firm Century 21, Dannon, H&M and 2nd Story Software. The Times reports that NBC charged an average of $3.5 million for 30 seconds of airtime. Sponsors are already creating hype around the expensive ads to get the best return on their investment.

Among the newcomers: Lexus is teasing its commercial with a preview. David Beckham will star in the H&M spot, which will advertise his new line of underwear, while John Stamos will star in Dannon's commercial for the company's Oikos Greek-style yogurt.

Among the veterans: Volkswagen released a teaser for its upcoming spot, which will be its second straight "Star Wars"-themed commercial after last year's "The Force" ad. The rivalry between Samsung and Apple will feature prominently in Samsung's new ad. Meanwhile, GoDaddy offered USA Today a behind-the-scenes look on the set of its commercial, and Doritos will air the two spots that receive the most votes in the company's Crash the Super Bowl contest.

WATCH:

• The Dog Strikes Back (Volkswagen)

• Lexus Presents the 15-Second Teaser for the "Big Game"

• The Bark Side: 2012 Volkswagen Game Day Commercial Teaser

• Samsung "Next Big Thing" Super Bowl Ad Preview - Turn By Turn Directions

• 2011 Oikos commercial with John Stamos

• Doritos 2012 finalist: Man's Best Friend

• Jerry Seinfeld For Acura

• Ferris Bueller Returns

• Downy Unstopables

• Audi: Vampire Party

Also on HuffPost:

View the 2011 Super Bowl commercials:

Comments

[Barbara Sharnak]

08:50 AM on 01/23/2012

The ones with dogs are always the best....as history proves: http://www.webvet.com/main/2012/01/13/best-super-bowl-commercials-dogs

[bonatay]

09:50 PM on 01/21/2012

i found myself laughing out loud at some of the doritos commercials. i didn't watch the whole go daddy ad. had to cut it short. also liked the vw dogs.

[Dael Sumner]

12:02 PM on 01/21/2012

Why do the "fundies: not attack the Doritos ads for promoting most of the "seven deadlys" like greed, avarice, gluttony, sloth, etc.. Guess the "book" can be bought off with cheesey flavored snacks.....

[bluefalcon06]

09:36 AM on 01/21/2012

Flagged for spam.

[tobo]

09:46 AM on 01/21/2012

spam?

[Gloriousbastrd]

09:19 AM on 01/21/2012

I liked the Dog commercial but when it started playing my dog freaked out and started barking at the screen. I guess he doesn't like German made cars. I said to my dog....Don't worry boy our next car will be another American made one.

[repugnicansfearme]

08:27 AM on 01/21/2012

From an actor's and performing artist's standpoint- the Super Bowl is the fountain of youth, and a place to see groups/people you didn't want to see, again.

[jrsurferboy]

11:51 PM on 01/20/2012

oh' look its staymose disneys biggest fan!! ooooh..

[Cg Rzy]

08:24 PM on 01/20/2012

DORITOS still rules!

[MayberryClark]

07:04 PM on 01/20/2012

Greek style yogurt? Sounds like a stool softener to me.

[ChelleAgain]

07:50 PM on 01/20/2012

You've never had Greek yogurt? You should try it with a little honey.

[MayberryClark]

09:06 PM on 01/20/2012

I haven't got a little honey. I'm married.

[marymmc]

09:36 PM on 01/20/2012

yummy

[JavaManiac]

06:49 PM on 01/20/2012

John Stamos is definitely getting better with age.

[hattie54]

10:39 PM on 01/20/2012

I bet his parents have given up on him ever having kids.He has two older sisters.His ex-wife has adorable twins.

[JavaManiac]

09:23 AM on 01/22/2012

Funny you should say that. I was thinking that he was becoming "George Clooney" kind of gorgeous. George Clooney also got better with age - never had children - changes in his partner every few years.

[SouthJerseySteve]

06:07 PM on 01/20/2012

Go Daddy is being sexist -- where are the hot dudes with the logo painted on THEIR hot parts? Women watch to Super Bowl too!

[Guardian Weasel]

02:13 PM on 01/20/2012

Excuse me. I must have missed something important.

When did they start airing PREVIEWS for COMMERCIALS?

[SouthJerseySteve]

06:08 PM on 01/20/2012

I thought the same thing -- then again.... we are reading this site, right? Better yet, which are the ads NOT airing during the Super Bowl? Are they too... racy....??