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Zach Borst, New York Filmmaker, Gets Picked For Chevy Super Bowl Ad With 'Happy Grad'

Posted: 01/21/2012 9:45 am

The Super Bowl isn't until Feb. 5, but the barrage of commentary has already begun -- for the commercials.

Chevrolet tried a new tactic to get some buzz, and decided to outsource the creation of their biggest advertisement of the year to an unknown mediamaker. Zach Borst, a 26-year-old filmmaker, won $25,000 and the Big Game slot in the car company's Chevrolet Route 66 contest for his short commercial "Happy Grad."

Borst's ad was chosen from nearly 200 entries that came from across the world.

According to Jalopnik, General Motors has five 30-second slots lined up for Super Bowl ads, with at least one confirmed for "Happy Grad" and another for a Cadillac ATS commercial. Rumors abound that Chevrolet might also run a commercial for the Volt shot in Hamtramck.

After the resounding success of Chrysler's 2011 Super Bowl commercial "Imported from Detroit" (featuring Detroit poster boy, Eminem), it sounds like GM is trying to cash in on the local angle.

But even Chrysler doesn't know how to go about recreating last year's winning ad, Chrysler CEO Sergio Marchionne told CBS Detroit.

"We can not duplicate the Eminem (ad)," he said. "I don't know how to do that."

What was your favorite Superbowl commercial last year?

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Filed by Kate Abbey-Lambertz  |